100 Thieves rake in $2.5m from \u2018Foundations\u2019 apparel line in first month 100 ThievesEsports organizations are on the hunt to develop robust revenue streams that can help them to become profitable businesses as soon as possible, and it appears 100 Thieves are well on their journey with their much-publicized and immensely popular apparel business. 100 Thieves made a name for themselves in the wider gaming and lifestyle space through their exclusive, irregular apparel collections. Akin to \u2018hypebeast\u2019 brands such as Supreme, these periodic drops generate a lot of attention due to the scarcity and, to date, they\u2019ve all sold out in a matter of minutes. While this exclusive cycle has worked well for Matthew \u2018Nadeshot\u2019 Haag\u2019s organization in the past, a lot of 100 Thieves fans (and hypebeasts alike) have missed out on purchasing some apparel. Not only is that bad for consumers, there\u2019s potentially a lot of money being left on the table for the company. They addressed this need in July 2021 with their \u2018Foundations\u2019 apparel line, a basic collection of clothing that would always be available to purchase alongside the more sporadic drops. While there was plenty of backlash over the premium pricing of the items, it\u2019s proven financially fruitful for them. 100 Thieves Foundations, on sale today. Always on, always available, 24\/7. pic.twitter.com\/S2iau64xC6 \u2014 100T Nadeshot (@Nadeshot) July 3, 2021 It\u2019s been revealed, through an email sent to press by an agency on behalf of 100 Thieves, that \u2018Foundations\u2019 generated over $2.5 million in revenue in its first month of being live. That\u2019s an impressive number, of course, but it\u2019s worth noting that this is very different to the profit they would\u2019ve made. The profitability of the apparel hasn\u2019t been disclosed and there\u2019s a lot that goes into developing an apparel line \u2014 research, designing, testing, manufacturing, shipping, and more \u2014 so a fair amount would have to be subtracted from the revenue to find out just how much they actually made. 100 Thieves are continuing to produce infrequent, heavily promoted collections alongside this always-on apparel line, proving that their apparel business is robust. They recently collaborated with fashion giants Gucci to produce a $2,500 backpack which, again, was met with some criticism. Got the squad some @gucci to send them off to Worlds in style. Safe travels boys. #100T pic.twitter.com\/oRjlT7IOdK \u2014 100 Thieves VALORANT (@100T_VAL) September 14, 2021 Nadeshot recently revealed, albeit casually on his stream, that his org would be paying $27m for their slot in the Call of Duty League. This isn\u2019t an upfront cost but they\u2019ll still need to be able to afford sizeable, multi-million-dollar payments over the next few years.<\/p>\n","protected":false},"excerpt":{"rendered":"
100 Thieves rake in $2.5m from \u2018Foundations\u2019 apparel line in first month 100 ThievesEsports organizations are on the hunt to develop robust revenue streams that can help them to become profitable businesses as soon as possible, and it appears 100 Thieves are well on their journey with their much-publicized and immensely popular apparel business. 100 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66285","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66285"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66285\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}