100 Thieves to \u201crefocus\u201d by cutting team size, spinning off Juvee & Game Dev projects 100 Thieves\/Juvee100 Thieves has announced that it is \u201cspinning off\u201d two of its projects, with energy drink Juvee and the 100 Thieves Game Development Studio set to longer operate under the 100T banner, and made several staffing cuts in the process. 100 Thieves is one of the leading organizations in the esports space, spearheaded by former Call of Duty professional Matthew \u2018Nadeshot\u2019 Haag following his retirement from competitive play. In that time 100 Thieves has had success in the franchised League of Legends Championship Series (LCS), and Call of Duty League (CDL) among other esports, as well as running supremely successful entertainment and apparel arms. In an attempt to diversify the company\u2019s revenue streams, it has launched several projects in the past, but they now look to be offsetting energy drink Juvee and the 100 Thieves Game Development studio in order to \u201crefocus\u201d on its core business. 100 Thieves \u201cspinning off\u201d Juvee & Game Dev In a statement posted by 100 Thieves President & COO John Robinson revealed plans to \u201cspin off\u201d Juvee and the 100 Thieves Game Development studio, and reduce the size of the 100 Thieves team in the process. He explained: \u201cWe\u2019re making these decisions because we believe it\u2019s time for 100 Thieves to refocus on our core business and do less, better.\u201d Elaborating on that, Robinson said: \u201cAs we look ahead, Matt and I believe there is a clear path forward for 100 Thieves \u2013 we need to refocus on the original promise we made to our fans: championship esports, great content, and an apparel brand they are proud to wear.\u201d Going forward, Juvee and the Game Studio will have new majority owners. 100 Thieves will continue to have a small minority ownership in each, but both companies will be independent. 100 Thieves layoffs As mentioned in Robinson\u2019s statement, this move meant that there were job reductions at 100 Thieves. We spoke with Robinson, who confirmed that the overall staff changes is roughly 20%, the majority of which is related to the Juvee and Game Dev spin-offs. Some staff members have already announced the loss of their job, including long-time designer \u2018Seso\u2019 and head of social media Micah Kulish. Kulish stated in a Twitter post: \u201cI am no longer with hundred thieves. I spend most of my time making things for the internet, but I am not really great with the personal stuff. this is a special organization. can\u2019t say enough about the creativity and passion the teams pour into all they do.\u201d Juvee was first launched in October 2022, just months after 100 Thieves announced that it was working on a video game in May 2022. With 100 Thieves pivoting to a more renewed focus specifically on esports, entertainment, and apparel, it will be interesting to see whether its teams can deliver results and how its content and apparel arms can grow.<\/p>\n","protected":false},"excerpt":{"rendered":"
100 Thieves to \u201crefocus\u201d by cutting team size, spinning off Juvee & Game Dev projects 100 Thieves\/Juvee100 Thieves has announced that it is \u201cspinning off\u201d two of its projects, with energy drink Juvee and the 100 Thieves Game Development Studio set to longer operate under the 100T banner, and made several staffing cuts in the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66300","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66300"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66300\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}