Aldi cancel \u2018Teatime Takedown\u2019 ad campaign following backlash Aldi UKSupermarket chain Aldi UK have axed their incredibly unpopular \u2018Teatime Takedown\u2019 ad campaign, which was mocked for its attempt to drag \u2018addicted\u2019 gamers away from their game and down to the dinner table. Teatime Takedown asked parents to sign-up their kids, who would then somehow be matched in a game with a \u2018professional\u2019 player and be beaten so badly that they would immediately rage quit the game and go spend some quality family time instead. The esports community were quick to point out the holes in this campaign, as well as collectively sigh at what appeared to be another misguided and cringeworthy attempt to use gaming to market. The trailer for the campaign was roundly disliked, currently holding a ratio of 5 thumbs up to 105 thumbs down on YouTube, and Aldi\u2019s announcement was mocked on social media. The campaign also drew comparison\u2019s to the failed \u2018Bully Hunters\u2019 initiative, which similarly set out to use \u2018elite gamers\u2019 to get rid of toxicity and sexism in gaming, but used misleading statistics and falsely claimed their broadcast was live rather than scripted and pre-recorded. Following the largely negative feedback, Aldi UK have removed the Teatime Takedown page and sign-up from Facebook, and sent apology emails to various complaints about the ad. I’m seeing @AldiUK has issued some apologies via email for the crass marketing campaign they used on gamers recently. Would be nice to see a public apology too. \u2014 Redeye (@PaulChaloner) March 26, 2019 In one email response, Aldi customer service explained that they were \u201csorry for any disappointment\u201d and even offered a \u00a310 voucher. The campaign had not truly got underway yet, with the first \u2018Teatime Takedown\u2019 sessions planned to start on March 29. Still, a professional video and marketing push was completed, but it looks like Aldi have acknowledged it could have been executed just slightly better, to put it mildly.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aldi cancel \u2018Teatime Takedown\u2019 ad campaign following backlash Aldi UKSupermarket chain Aldi UK have axed their incredibly unpopular \u2018Teatime Takedown\u2019 ad campaign, which was mocked for its attempt to drag \u2018addicted\u2019 gamers away from their game and down to the dinner table. Teatime Takedown asked parents to sign-up their kids, who would then somehow be […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66323","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66323"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66323\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}