Esports org Andbox announces rebranding to NYXL NYXLNorth American esports organization Andbox has rebranded as NYXL, the shortened name of its Overwatch League team, New York Excelsior. The move will affect the organization\u2019s Valorant roster, which will compete under the name NY Fury, and marks another step in the organization\u2019s efforts to become \u201cNew York\u2019s next global entertainment brand.\u201d The earliest signs of the change were seen on March 20, when Andbox changed its Twitter handle from \u201c@andbox_official\u201d to \u201c@NYXL\u201d. The latter belonged to the New York Excelsior (often shortened to NYXL) Overwatch League team, whose Twitter handle is now \u201c@NYExcelsior\u201d. https:\/\/twitter.com\/NYXL\/status\/1506299694531723264 The rebranding to NYXL comes just two months after Andbox appointed award-winning writer and businessman James Frey as their new CEO \u2013 a move that signaled the company\u2019s ambition to transform from a purely competitive organization to an entertainment brand. \u201cOur team is dedicated to building New York\u2019s esports programs, discovering new creators, and creating new content and entertainment that will showcase our home city,\u201d NYXL CCO Mitchell Smith said. \u201cWe see NYXL and esports as an important step in growing New York\u2019s economy and we are excited to build this sector and create large-scale events that bring people from around the world into the City. \u201cWe are honored to work with Mayor Adams, Commissioner del Castillo and their teams to secure New York City\u2019s rightful place as the global epicenter for gaming and esports.\u201d Founded in 2017 by Venture fund Sterling.VC, Andbox is the largest New York-based esports organization. In announcing the rebranding, NYXL pledged to make an investment \u201cin the high-seven figures\u201d into New York city\u2019s gaming community over the next 12 months, including in the construction of the company\u2019s headquarters, XLHQ, in Manhattan. NYXL has also announced their own young creator project, called YXL, aimed at finding and supporting \u201cthe next generation of New York digital content creators\u201d, pledging $500,000 to the initiative. Sources told Dexerto there are no plans to rebrand the New York Subliners, the organization\u2019s Call of Duty League franchise team.<\/p>\n","protected":false},"excerpt":{"rendered":"
Esports org Andbox announces rebranding to NYXL NYXLNorth American esports organization Andbox has rebranded as NYXL, the shortened name of its Overwatch League team, New York Excelsior. The move will affect the organization\u2019s Valorant roster, which will compete under the name NY Fury, and marks another step in the organization\u2019s efforts to become \u201cNew York\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66326","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66326"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66326\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}