BIG help Coinbase solidify esports presence with new partnership BIGGerman esports organization BIG, also known as Berlin International Gaming, have entered a partnership with cryptocurrency exchange Coinbase. The convergence between esports and crypto has picked up in recent months, headlined by a 10-year, $210m deal between North American esports team TSM and crypto company FTX. Coinbase have cemented their presence in the esports industry now through a deal with BIG, though the length and financial value of the partnership were not disclosed when requested by Dexerto. The partnership will \u201cexplore the intersections of gaming and digital finances\u201d through custom content, advertisement across digital platforms, and a focus on the German organization\u2019s roster in Counter-Strike: Global Offensive. Only a few more days to go until our #ESLProLeague debut! \ud83c\udfc6 #GOBIG pic.twitter.com\/5ocs7Kepyo \u2014 BIG (@BIGCLANgg) August 24, 2021 This agreement quickly follows multiple sponsorship deals being announced by crypto exchange Bybit, who are now involved with esports orgs such as Danish powerhouse Astralis and CIS giants Natus Vincere. Read More: LCS announce 7-year FTX sponsorship deal – Coinbase claim to be the biggest exchange platform in cryptocurrency with over 68m customers. They received a license for trading crypto in Germany on June 28, 2021. They\u2019re also involved in esports through deals with North American org Evil Geniuses and tournament organizers BLAST and ESL. \u201cCrypto and esports are both industries with a huge amount of potential and are constantly evolving,\u201d said Coinbase\u2019s country manager in Germany, Sascha Rangoonwala. \u201cPartnering with Germany\u2019s leading esports organization helps us more effectively reach as well as educate digital natives around the benefits and risks of cryptocurrency. Our aim is to give people the tools they need to use digital assets to their advantage.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
BIG help Coinbase solidify esports presence with new partnership BIGGerman esports organization BIG, also known as Berlin International Gaming, have entered a partnership with cryptocurrency exchange Coinbase. The convergence between esports and crypto has picked up in recent months, headlined by a 10-year, $210m deal between North American esports team TSM and crypto company FTX. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66347","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66347"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66347\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}