Cadillac backs TSM in car company\u2019s very first esports partnership TSM \/ Cadilac, media.cadillac.comPopular esports and entertainment organization Team SoloMid \u2014 more commonly known as TSM \u2014 has announced a partnership with luxury auto brand Cadillac in the car company\u2019s first-ever esports venture. On January 11, TSM announced its exclusive partnership with Cadillac, marking the very first time the esteemed automotive company has entered such a business venture with competitive gaming groups. The initiative kicked has off with a special TSM jersey featuring the Cadillac logo \u2014 a swanky fit that the organization flexed in a tweet revealing their latest money move. That\u2019s not all; according to TSM\u2019s press release, their newfound partnership will also include some very special features for their fans, such as \u201caccess to exclusive streaming events, custom video and social media content, and experiential events and activations at the brand new, state-of-the-art TSM Performance Center.\u201d Welcome to the #TSM family @Cadillac Read more about our exciting new partnership: https:\/\/t.co\/tdKhg0Ok2u pic.twitter.com\/vgJ9kJx2qK \u2014 TSM (@TSM) January 11, 2021 It looks like there\u2019s a lot to be excited for, and even Cadillac is jazzed to be part of the proceedings, according to GM\u2019s Manager of Emerging Media and Partnerships, Bryan Steele. \u201cCadillac is excited to enter the esports space as part of the TSM family,\u201d Steele said of the development. \u201cWhether on the road, or on the Rift, our organizations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world.\u201d We wanted to start the new year off with a bang\u2026mission accomplished. #CadillacxTSM \u2014 Cadillac (@Cadillac) January 11, 2021 While TSM might be Cadillac\u2019s first esports partnership, this isn\u2019t the first time a luxury car brand has gotten involved with an esports group; in November 2020, Chinese car brand Haval partnered with Epic Esports Events for their EPIC League Dota 2 initiative. Just a month prior to Haval\u2019s own initiative, Mazda entered a deal with Hellraisers. Other auto brands similarly involved with esports include Honda with Riot Games\u2019 LCS and Team Liquid, McLaren with DragonX, Audi with Astralis Group, and Kia with the LEC. It seems that more and more car companies are looking to get in on the action that competitive gaming brings. Who knows \u2014 it would be really cool to see a special TSM-wrapped Cadillac someday.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cadillac backs TSM in car company\u2019s very first esports partnership TSM \/ Cadilac, media.cadillac.comPopular esports and entertainment organization Team SoloMid \u2014 more commonly known as TSM \u2014 has announced a partnership with luxury auto brand Cadillac in the car company\u2019s first-ever esports venture. On January 11, TSM announced its exclusive partnership with Cadillac, marking the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66366","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66366"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66366\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}