Copenhagen Flames announce \u201cseven-figure\u201d extension with Elgiganten Copenhagen FlamesDanish esports organization Copenhagen Flames have extended their partnership with electronics company Elgiganten for an alleged \u201cseven-figure\u201d sum. Revenues from partnerships and sponsorships are still imperative in the esports industry, with most team organizations not yet able to generate more money than they\u2019re using to operate. The industry is still yet at a place where seven-figure deals are common, so such deals that pass that threshold stand out when they\u2019re announced. Copenhagen Flames, a smaller organization that competes in Counter-Strike and Fortnite, have now announced a \u201cseven-figure\u201d partnership of their own \u2014 and it\u2019s part of a three-year extension with existing partner, local consumer electronic retailer Elgiganten. https:\/\/twitter.com\/CPHFlames\/status\/1432629296342966272 The exact financial details of the extended partnership, which sees Elgiganten maintain their status as the team\u2019s main sponsor, have not been disclosed at the time of writing. However, the org have clarified with Dexerto that the deal is seven figures in Danish krone and six figures in US dollars. The extended partnership provides money to CPH Flames and the prime spot on their jersey for Elgiganten. Other planned activations are yet to be revealed. Perhaps best known for their ability to spot young, amateur players and eventually feed them into larger organizations, Copenhagen Flames were claimed to be a \u201cprofitable business\u201d by co-owner Daniel Vorborg in September 2020. \u201cThey took a chance with us back in 2016, when we were completely green and hadn\u2019t yet been able to present much other than a vision and a strategy,\u201d said Copenhagen Flames CEO, Steffen Thomsen, in a translated release. \u201cThat\u2019s why it\u2019s always been a priority for us to live up to that trust and deliver more than they could expect. Now here we are 5 years later, with Elgiganten backing us regardless of the ups and downs and delivering everything that was hoped for and more.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Copenhagen Flames announce \u201cseven-figure\u201d extension with Elgiganten Copenhagen FlamesDanish esports organization Copenhagen Flames have extended their partnership with electronics company Elgiganten for an alleged \u201cseven-figure\u201d sum. Revenues from partnerships and sponsorships are still imperative in the esports industry, with most team organizations not yet able to generate more money than they\u2019re using to operate. The […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66397","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66397"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66397\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}