David Beckham\u2019s esports org wants to raise \u00a320m on London stock market Instagram: davidbeckham\/ Guild Esports[jwplayer zuUQpFp8] David Beckham\u2019s esports company, Guild Esports, plans to raise $20m to reach a valuation of $50m just three months after launching. Guild Esports was first incorporated in September 2019, but officially launched in June 2020, now housing players in both FIFA 20 and Rocket League. Now, the team plans to go even further and build on the success they\u2019ve already achieved by becoming the first esports org to float on the London Stock Exchange. As reported by The Guardian , Guild Esports wants to raise \u00a320m on the stock market, with the aim of bringing the company\u2019s overall valuation to \u00a350m. The organization has several plans for the money raised by floating on the LSE. Proceeds from the share placing will be used to recruit new players, invest in the Guild brand and expand the company\u2019s activities. On top of FIFA and Rocket League, Guild reportedly also plan on fielding teams in Fortnite and Counter-Strike: Global Offensive, which would truly start pitting Beckham\u2019s teams against the biggest endemic teams in the industry. Guild will be the first esports franchise to join the London stock market,\u201d said Guild\u2019s executive chairman Carleton Curtis. \u201cIt will provide us with the cache, credibility and capital to fulfil our ambition to become one of the world\u2019s top 10 esports franchises within three years.\u201d This doesn\u2019t appear to be Guild\u2019s only planned stream of income, though. Curtis continued: \u201cthe growing global popularity of esports has enabled several existing franchises to monetise their activities through sponsorship, retail merchandising, apparel and product licensing, new media and mobile, broadcasting and tournaments.\u201d Guild Esports, which already raised \u00a35m of private funding ahead of its launch, plans to build a \u201cplayer training and scouting infrastructure modelled on the talent academies pioneered by Premier League football.\u201d Raising \u00a320m would significantly help Guild on their way to achieving their target of becoming a significant player in the esports space within the next three years \u2014 though only time will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Beckham\u2019s esports org wants to raise \u00a320m on London stock market Instagram: davidbeckham\/ Guild Esports[jwplayer zuUQpFp8] David Beckham\u2019s esports company, Guild Esports, plans to raise $20m to reach a valuation of $50m just three months after launching. Guild Esports was first incorporated in September 2019, but officially launched in June 2020, now housing players […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66414","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66414"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66414\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}