Fnatic enter $15m partnership with Crypto.com through 2026 FnaticLondon-based esports organization Fnatic have entered a five-year partnership with cryptocurrency platform Crypto.com, worth a total of $15m. The convergence of esports and cryptocurrency has accelerated drastically in 2021, spearheaded by a $210m, 10-year deal between North American esports org TSM and crypto exchange platform FTX in June. Fnatic are the latest major brand in the esports industry to secure themselves a major sponsor worth millions of dollars, entering a $15m deal with crypto platform Crypto.com for an initial five-year term. The partnership includes a jersey sponsorship and will see the British org offer \u201cnumerous rewards and money-can\u2019t-buy experiences\u201d for their fans, including digital products such as NFTs (non-fungible tokens). Fnatic x @cryptocom. Time to make history.#CryptoGG pic.twitter.com\/HB7DOJHznb \u2014 FNATIC (@FNATIC) September 16, 2021 This is the first foray into esports for the crypto platform as they\u2019ve typically concentrated on sports in the past. They\u2019re currently in deals with the likes of French football club Paris Saint-Germain, the UFC, Formula 1, and Italian football league Series A. Fnatic\u2019s new partner have an exchange that allows people to buy and sell numerous cryptocurrencies, an NFT marketplace, and services such as \u201ccrypto credit\u201d that lends crypto to users. Read More: Are cryptocurrency sponsors bad for esports? – In recent months, crypto platforms such as Coinbase, Bybit, and FTX have all invested heavily in promoting their services through partnerships with companies in esports. \u201cThis partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership,\u201d said Fnatic CEO Sam Mathews. \u201cFnatic boasts one of the most connected, involved and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs. As cryptocurrency becomes a mainstream payment method, there\u2019s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Fnatic enter $15m partnership with Crypto.com through 2026 FnaticLondon-based esports organization Fnatic have entered a five-year partnership with cryptocurrency platform Crypto.com, worth a total of $15m. The convergence of esports and cryptocurrency has accelerated drastically in 2021, spearheaded by a $210m, 10-year deal between North American esports org TSM and crypto exchange platform FTX in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66582","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66582"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66582\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}