Fnatic enter \u201cmulti-million\u201d three-year deal with ASOS FnaticLondon-based esports organization Fnatic have established a \u201cmulti-million-pound\u201d three-year partnership with online fashion retailers ASOS. Fnatic are among the most prominent brands in the UK esports ecosystem and they have now joined forces with one of the nation\u2019s biggest online fashion retailers. The agreement has been made for an initial three-year period and it\u2019s claimed to be worth millions of pounds, though a specific value was not disclosed in the release. Fnatic and ASOS will work together to bring the \u201cgaming and fashion worlds together\u201d by hosting activations \u2014 both online and offline \u2014 over the next three years. The fashion company will also serve as a jersey sponsor for Fnatic. The partnership activations include Fnatic\u2019s players and creators featuring multiple content series and ASOS campaigns, as well as \u201cVR experiences and AR filters.\u201d An alternative, third kit will be produced for the org, and it\u2019s stated that the brands will also work together to produce \u201cin-game experiences and digital products.\u201d Fnatic officially entered the world of fashion when they collaborated with Italian luxury brand Gucci in June 2020. They produced a watch inspired by the org\u2019s League of Legends team that cost \u00a31,150 ($1,574.38). The British org recently made headlines when they signed a $15m deal with cryptocurrency exchange platform Crypto.com in a five-year deal. https:\/\/twitter.com\/FNATIC\/status\/1441356845050785797 \u201cGaming and fashion are both passions for young adults and as esports continue to boom, we\u2019re incredibly excited about this partnership,\u201d said ASOS chief growth officer Robert Birge. \u201cGenZ-ers increasingly express their style in both the physical and digital worlds and this is something we\u2019re excited to fuel. We\u2019re also looking forward to seeing some of the world\u2019s greatest esports athletes wear our name on their Fnatic jerseys at the Worlds in Iceland.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Fnatic enter \u201cmulti-million\u201d three-year deal with ASOS FnaticLondon-based esports organization Fnatic have established a \u201cmulti-million-pound\u201d three-year partnership with online fashion retailers ASOS. Fnatic are among the most prominent brands in the UK esports ecosystem and they have now joined forces with one of the nation\u2019s biggest online fashion retailers. The agreement has been made for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66583","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66583"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66583\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}