Former Evil Geniuses CEO Alex Garfield slams new owners after brand revamp There has been a lot of outrage from the esports community aimed at Evil Geniuses following their major brand revamp, and now former CEO Alex Garfield has joined in on the backlash. Evil Geniuses shook the world of esports on December 12 by announcing a huge revamp of their brand going into 2020 and the new decade. Part of that overhaul was the creation of a brand new logo that replaced their old one, which was one of the most recognizable and iconic insignia in the history of esports. However, in the court of public opinion, the organization has been crucified for that decision, as heavy criticism has rained down from fans, pro players, and other organizations alike. Read More: Esports community outraged at EG\u2019s new logo – On December 13, their ex-CEO Alex Garfield, who sold EG back in 2014, tweeted out his reaction to the new logo, and it pretty much mirrored what everyone else has been saying up to that point. Alex Garfield offers \u201chistory lesson\u201d about EG That post ended up being the first of several tweets in which Garfield expressed his resentments about the direction that the EG owners were taking the company. \u201cClearly, some people have forgotten how and why Evil Geniuses came to be in the first place,\u201d he wrote. \u201cAnd ever more clearly, the story of how and why it came to be where it is now has gone silent for too long.\u201d In this \u201chistory lesson,\u201d as Garfield called it, he went into his regret about who he sold the organization to and how they\u2019re not properly \u201csafeguarding the brand and its legacy.\u201d \u201cIt\u2019s on me for being foolish enough in 2014 to sell my company to somebody who told me that an exit would mean empowerment and not negotiation, but that doesn\u2019t excuse any of the things that happened subsequently.\u201d \u201cIt certainly doesn\u2019t excuse people having selective memories about those things and even trying to sweep them under the rug,\u201d he went on. \u201cEspecially those who are currently tasked with safeguarding the brand and its legacy.\u201d Evil Geniuses are currently owned by parent group PEAK6 Investments LLC, and their CEO is Nicole LaPointe Jameson. Neither she nor the organization have offered a direct response to Garfield\u2019s comments, but their official Twitter page did tweet out a parody mocking the logo they had released the day prior to very negative feedback. We heard your concerns. Introducing our new new logo. #LiVEevIL pic.twitter.com\/3lmSuGjCV4 \u2014 Evil Geniuses (@EvilGeniuses) December 13, 2019 Dexerto has reached to Jameson about Alex Garfield\u2019s comments and are currently awaiting a response.<\/p>\n","protected":false},"excerpt":{"rendered":"
Former Evil Geniuses CEO Alex Garfield slams new owners after brand revamp There has been a lot of outrage from the esports community aimed at Evil Geniuses following their major brand revamp, and now former CEO Alex Garfield has joined in on the backlash. Evil Geniuses shook the world of esports on December 12 by […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66598","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66598"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66598\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}