FURIA reportedly end Nike partnership to take control of apparel FURIABrazilian esports organization FURIA have announced that they are taking control of their apparel production going forward, having reportedly terminated their partnership with sportswear giants Nike. Nike made their mark in the esports industry in 2019 and early 2020 when they established a host of partnerships across several regions, enabling access to their production expertise and globally known branding to their new partners. They entered deals with League of Legends competition LPL, Korean org T1, Spanish team Vodafone Giants, and German brand SK Gaming, but their very first partnership with an organization was with FURIA \u2014 one of the most prominent team brands in South America. Now, just two years into their \u2018multi-year\u2019 collaboration with Nike, FURIA have revealed that they\u2019re taking matters into their own hands once again when it comes to apparel. Following a report from SBJ which claimed the deal was ending, the Brazilian org have confirmed that they\u2019re taking back the reins moving forward. While avoiding discussing whether the official agreement is over, FURIA\u2019s announcement explains that they will work with Nike on \u201cspecial collaborations\u201d in the future as they launch their own apparel line. The report from SBJ states that the org have hired Rafael Gimenes Pereira, Nike\u2019s former sports marketing manager, to lead the charge on this new venture as their product director. It\u2019s also reported that the partnership has been closed due to FURIA encountering issues when attempting to make jerseys available for their fans to purchase because Nike \u201cprioritizes large-scale wholesale production runs\u201d over projects that are smaller in size. The team\u2019s official announcement also confirms that they will be launching an e-commerce platform that will directly host their future products.<\/p>\n","protected":false},"excerpt":{"rendered":"
FURIA reportedly end Nike partnership to take control of apparel FURIABrazilian esports organization FURIA have announced that they are taking control of their apparel production going forward, having reportedly terminated their partnership with sportswear giants Nike. Nike made their mark in the esports industry in 2019 and early 2020 when they established a host of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66613","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66613"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66613\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}