Guild Esports secure $6.1m through Bitstamp crypto sponsorship Guild Esports\/BitstampBritish organization Guild Esports have secured a three-year sponsorship from cryptocurrency exchange platform Bitstamp, worth a total value of $6.1m. The convergence of esports and cryptocurrency has grown strong throughout the last year, with most major Western esports orgs getting into crypto in one form or another. Guild Esports, an organization co-owned by former footballer David Beckham, are the latest to capitalize on the trend through a three-year sponsorship deal with Bitstamp. Signing as the org\u2019s official cryptocurrency exchange partner, the platform will pay them $6.1m (\u00a34.5m GBP) over the term of the deal. This is the biggest sponsorship to date for Guild, providing them with roughly $2m (\u00a31.5m) each of the three years. Looks like all the training’s paying off. Bitstamp #Gaming team won both maps last night, 16:0! \ud83d\udcaa\ud83c\udffb Have a team that’s ready to challenge them in #CSGO next Wednesday? Sign up\u27a1\ufe0f https:\/\/t.co\/rUE1sawGcN \ud83c\udfae pic.twitter.com\/ikMBbxYFwo \u2014 Bitstamp (@Bitstamp) January 13, 2022 Bitstamp\u2019s $6.1m will net them marketing rights and a jersey placement, as well as prominent features across social and digital content including Guild\u2019s competitors and content creators. This deal will no doubt be a relief for Guild\u2019s leadership team after they ended a \u00a33.6m sponsorship in October 2021 due to \u201cuncertainty about the contract.\u201d They originally announced the deal with the unknown fintech company back in October 2020 but, a year on, the sponsor never launched and thus never began paying out what they had agreed. \u201cWe are thrilled to welcome Bitstamp to Guild as our official Cryptocurrency Exchange partner,\u201d said Guild CEO Kal Hourd. \u201cIt will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps\u2019 identities. \u201cOur pipeline of new business opportunities remains strong as Guild\u2019s growing network audience of fans and teams\u2019 performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Guild Esports secure $6.1m through Bitstamp crypto sponsorship Guild Esports\/BitstampBritish organization Guild Esports have secured a three-year sponsorship from cryptocurrency exchange platform Bitstamp, worth a total value of $6.1m. The convergence of esports and cryptocurrency has grown strong throughout the last year, with most major Western esports orgs getting into crypto in one form or […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66641","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66641"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66641\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}