Guild reveal plans to emulate 100 Thieves merch drops and start esports academy YouTube: GuildBritish esports organization Guild have shared how they plan to grow over the next year, including plans to release \u201cexclusive and limited edition\u201d merchandise drops and launching their new academy system. The public company, which is co-owned by former professional footballer David Beckham, held their annual general meeting to answer questions from their shareholders. Guild detailed many pillars of their business throughout the meeting, discussing sponsorships, entering new games, their upcoming academy, Beckham\u2019s involvement, merchandise, and their forthcoming London headquarters. The academy initiative has been discussed since they launched in June 2020, but the Q&A session finally divulged more details on an aspect of the business that was previously shrouded in mystery. Described as an \u201conline portal and physical athlete-development system,\u201d Guild Academy is said to be modeled \u201con the success\u201d of the Premier League and \u201cinspired\u201d by their co-owner, Beckham, who has been involved in its creation. The online aspect of the academy will provide a training system for gamers, delving into nutrition, exercise, and psychological support. The other aspect of the system will see Guild, once it launches in the second quarter of 2021, bring in and develop young players to \u201cestablish a large talent pool and player assets\u201d for the org. They too confirmed that they plan on selling or transferring these players to other clubs, like what\u2019s seen in football, creating another pillar of revenue beyond merchandise, brand deals, and competing. The system will be \u201cgreater than any other esports team organisation\u201d and is supported by their latest multi-million-pound sponsor, Subway. On the clothing side, the British org seem to have taken inspiration from the popular North American brand 100 Thieves. While they acknowledge their strategy is at an \u201cearly stage\u201d that is subject to change, they count exclusive, limited-edition collections on an \u201copportunistic basis\u201d as part of their activities. 100T are sporadically releasing drops with scarce supply to drive up hype, much like their recent Enter Infinity collection, instead of having a core selection of products available around the clock. They haven\u2019t committed to an exact number of drops that fans can purchase annually, but they did also reveal that they would work with their content creators to create collaborative lines of apparel.<\/p>\n","protected":false},"excerpt":{"rendered":"
Guild reveal plans to emulate 100 Thieves merch drops and start esports academy YouTube: GuildBritish esports organization Guild have shared how they plan to grow over the next year, including plans to release \u201cexclusive and limited edition\u201d merchandise drops and launching their new academy system. The public company, which is co-owned by former professional footballer […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66642","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66642"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66642\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}