LaLiga aim to attract young fans with three-year Galaxy Racer partnership LaLiga\/Galaxy RacerTop-tier Spanish football league LaLiga have entered a three-year, content-focused partnership with esports organization Galaxy Racer. One of the reasons legacy sports properties like the Premier League and the LaLiga operate in esports is to access the young demographic that loves watching the best of the best play video games. While Spanish football league LaLiga already has the eLaLiga, they\u2019ve tapped Galaxy Racer to deepen their presence in esports through content over the next three years. Galaxy Racer are a relatively young esports org based in the United Arab Emirates that also operate in Southeast Asia. Now, they can say they\u2019re officially helping one of the biggest sporting leagues in the world to attract new viewers. https:\/\/twitter.com\/LaLigaEN\/status\/1424326208720982019 The deal will see the two organizations work together on a new original series featuring professional footballers and gaming influencers, which will initially last for three seasons. While the show is still in pre-production, it\u2019ll see Galaxy Racer\u2019s influencers travel to Spain to \u201cexperience LaLiga like no one has ever done before.\u201d They\u2019ll visit each of the major football clubs in the country, including Barcelona, Madrid, and Valencia. The Middle Eastern organization recently hired Danny Lopez, the former director of brand and content at David Beckham\u2019s Guild Esports, as their chief content officer. He\u2019ll be leading the charge on all content initiatives for them. \u201cWe are excited for this three-year collaboration,\u201d said LaLiga\u2019s managing director in the Middle East and North Africa, Maite Ventura. \u201cWe expect to see a lot of positive feedback to this unique activation opening opportunities for us as we are entering a new digital era to connect with the younger generations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
LaLiga aim to attract young fans with three-year Galaxy Racer partnership LaLiga\/Galaxy RacerTop-tier Spanish football league LaLiga have entered a three-year, content-focused partnership with esports organization Galaxy Racer. One of the reasons legacy sports properties like the Premier League and the LaLiga operate in esports is to access the young demographic that loves watching the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66717","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66717"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66717\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}