Marketing expert explains Nadeshot\u2019s secrets to 100 Thieves\u2019 success 100 ThievesIn his latest video, N3RDFUSION CMO and former CLG CEO Devin Nash reveals the true genius behind the new 100 Thieves compound, and discusses how brands like them are miles ahead of others in esports. Devin Nash, a marketing expert with an extensive history in the esports industry, broke down each of the ways that the brand founded by Call of Duty legend Matthew \u2018Nadeshot\u2019 Haag is widening the gap between the best organizations and the rest. Starting with the 100 Thieves CashApp Compound, Nash estimates that they paid \u201cnext to nothing for it,\u201d between the sponsorships from CashApp, Rocket Mortgage, Redbull, and more. The \u201cclean, professional space\u201d adds more value to 100T, as it can attract celebrities looking in at esports, and also maximize the value of all their resources. But it\u2019s not limited to just sponsorships. From their merchandise drops to the way they host events, Nash says that \u201ceverything is sponsored, supported, or carefully crafted to add value in some way.\u201d Another reason the brand does well is the same reason Nash claims rivals like Team Liquid and FaZe Clan are doing well too: they\u2019re not solely focused on winning in esports. Winning is obviously important, but he argues that building a brand and content creation is more vital. He cites Hector \u2018H3CZ\u2019 Rodriguez during his time with OpTic as one of \u201cthe best content creators to ever exist.\u201d A lot of teams are solely focused on winning, Nash says, and he admits that during his time as CEO at Counter Logic Gaming, and during his time as a Regional Manager at Dignitas, that he \u201cdidn\u2019t understand how important building a brand was and exactly how to do it.\u201d Nash says 100 Thieves \u201cunderstood that from the very get-go, and that all of their people are creators that can stand alone as brands.\u201d With names like Nadeshot, CouRage, Valkyrae, BrookeAB, The Mob, and others leading the way for content, they can add huge value to the organization while their LoL and CSGO divisions can afford to focus more on competition. The speed at which 100 Thieves has grown into a massive esports brand has been remarkable. With some of the biggest content creators under their banner, some of the hottest merch in the scene, and now an impressive LA-based compound to house their operations, 100T are in the driver\u2019s seat to define esports for 2020 and beyond. The clear focus on building a brand provides more context to 100 Thieves\u2019 decision to not participate in Call of Duty League. Nadeshot specifically said in that announcement that he didn\u2019t want franchising to take away from the brand that they spent two years building.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing expert explains Nadeshot\u2019s secrets to 100 Thieves\u2019 success 100 ThievesIn his latest video, N3RDFUSION CMO and former CLG CEO Devin Nash reveals the true genius behind the new 100 Thieves compound, and discusses how brands like them are miles ahead of others in esports. Devin Nash, a marketing expert with an extensive history in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66757","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66757"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66757\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}