MIBR name Roberta Coelho as first-ever CEO amid IGC restructuring MIBRBrazilian esports team brand MIBR have appointed Roberta Coelho as their first-ever full-time CEO amid sweeping corporate changes at Immortals Gaming Club. Immortals Gaming Club \u2014 the parent company of Immortals, MIBR, Los Angeles Valiant, and Gamers Club \u2014 have gone through major structural changes as they look toward the future, including who leads each of the brands. The only new hire amongst the changing of ranks and responsibilities is entrepreneur Roberta Coelho, who will serve as the first full-time CEO of major Brazilian brand MIBR. While fresh in her new role, she\u2019s devised an advisory board to help steer MIBR in the right direction, which includes the brand\u2019s founder Paulo Velloso and Gamers Club CEO Yuri Uchiyama. Coelho previously served as the CEO of Game XP, described as the \u201cworld\u2019s first game park\u201d. Her company was responsible for producing the \u2018Grrrls League\u2019; the first women-focused Counter-Strike league in Brazil. While it seems further changes are on the horizon for MIBR, they currently have men\u2019s and women\u2019s teams in Counter-Strike: Global Offensive and also compete in Rainbow Six Siege. \u201cI am elated to take a lead in helping the brand grow and reach its potential by expanding further into esports and creating meaningful experiences for our fans and followers,\u201d said Coelho of her new challenge. \u201cMIBR is and will continue to be a high-performance team.\u201d Immortals Gaming Club are said to have gone through a \u201ccomprehensive corporate reorganization\u201d in an attempt to fuel the company\u2019s overall growth and efficiency across each of the businesses. Each of the four businesses are \u201ccash-flow positive\u201d according to a release, meaning they\u2019re individually able to cover costs, pay expenses, and reinvest in themselves. Other changes in the personnel department at IGC include the company\u2019s CEO Ari Segal shifting to become co-managing director alongside Tomi Kovanen (who will also serve as executive vice chair of Immortals, MIBR, and Gamers Club) and Immortals president Jordan Sherman taking on the title of CEO at the team brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
MIBR name Roberta Coelho as first-ever CEO amid IGC restructuring MIBRBrazilian esports team brand MIBR have appointed Roberta Coelho as their first-ever full-time CEO amid sweeping corporate changes at Immortals Gaming Club. Immortals Gaming Club \u2014 the parent company of Immortals, MIBR, Los Angeles Valiant, and Gamers Club \u2014 have gone through major structural changes […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66773","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66773"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66773\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}