Misfits bring Ellesse into esports with apparel partnership MisfitsSportswear brand Ellesse have entered esports through a new apparel partnership with Florida-based organization Misfits, becoming their official sports and lifestyle apparel provider in Europe and North America. While Ellesse are traditionally an Italian sportswear brand, their far-reaching collaboration with Misfits Gaming will span Europe and North America. They\u2019re launching the partnership with a custom-designed \u2018pro kit\u2019 for esports athletes. The deal will also see the partner launch a lifestyle collection that aims to capture the \u201cmischievous energy\u201d and \u201cunderdog identity\u201d of the esports org. Teams who will wear Ellesse\u2019s new pro kit include Misfits\u2019 rosters in European League of Legends competition LEC, French LoL academy league LFL, and Rocket League. Content creators in Minecraft and their signed influencers are also involved in the activation. Ellesse aim to make their mark on the esports industry with Misfits through social media campaigns, international competitions, features on the org\u2019s YouTube channel, and advertisement at events through pro players wearing their apparel. Read More: OpTic Gaming & Envy announce merger – Misfits Gaming Group, the parent company behind Misfits, raised $35m in investment in September 2021. Led by legacy media group The E.W. Scripps Company, the investment will also see the org\u2019s content distributed on linear television channels across the United States. \u201cWhen searching for esports partners, we were committed to finding an organization that reflected our values and introduced us to a global community,\u201d said Jennie Bianco, head of marketing for Focus Brands, the agency of record for Ellesse. \u201dWe couldn\u2019t have asked for a better partner than Misfits, and we\u2019re delighted to be working with such a young but impressive group of gamers that can redefine the competitive gaming landscape.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Misfits bring Ellesse into esports with apparel partnership MisfitsSportswear brand Ellesse have entered esports through a new apparel partnership with Florida-based organization Misfits, becoming their official sports and lifestyle apparel provider in Europe and North America. While Ellesse are traditionally an Italian sportswear brand, their far-reaching collaboration with Misfits Gaming will span Europe and North […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66779","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66779"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66779\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}