Misfits Gaming Group receive $35m investment led by broadcasting giants Michal Konkol\/Riot GamesNorth American esports parent company Misfits Gaming Group have received $35m in investment in a round led by legacy media group The E.W. Scripps Company. Owners of Misfits Gaming, Call of Duty franchise Florida Mutineers, and Overwatch franchise Florida Mayhem, Misfits Gaming Group (MGG) will receive $10m directly from Scripps as part of the overall $35m funding round. Scripps will appoint a member of their company to Misfits\u2019 board of directors and work with the group\u2019s brands to distribute content through their linear television platforms in Florida and across the United States. The goal is to \u201cincrease Florida advertisers\u2019 access\u201d to MGG\u2019s esports and gaming audiences. According to MGG, the funding will be used to work towards their goal of creating \u201cthe largest organization of esports and gaming ventures globally\u201d. While they haven\u2019t disclosed what exactly the $35m will be channeled towards, they have ongoing franchise fees to pay in Riot Games\u2019 LEC and in Activision Blizzard\u2019s Call of Duty League and Overwatch League. The ownership group added to their portfolio in May 2021 when they launched The Misfits Agency, a media company crafted to help brands access audiences in gaming and esports. Misfits Gaming Group expanded their partnership with NBA franchise teams Miami Heat and Orlando Magic in July 2020 with hopes to deepen commercial opportunities across the Florida-based properties. \u201cScripps is thrilled to partner with Misfits Gaming Group to help build energy and interest around these highly-skilled and high energy video-game competitions,\u201d said Scripps local media president Brian Lawlor. \u201cWe are perfectly positioned, with our large Florida footprint, to leverage our linear stream and over-the-top distribution to carry all kinds of Misfits Gaming content, from player profiles and interviews to team and league news \u2013 all aimed at connecting our advertisers with their young audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Misfits Gaming Group receive $35m investment led by broadcasting giants Michal Konkol\/Riot GamesNorth American esports parent company Misfits Gaming Group have received $35m in investment in a round led by legacy media group The E.W. Scripps Company. Owners of Misfits Gaming, Call of Duty franchise Florida Mutineers, and Overwatch franchise Florida Mayhem, Misfits Gaming Group […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66781","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66781"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66781\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}