Ninjas in Pyjamas reveal \u201ccrucial\u201d logo rebrand with new team colors Ninjas in PyjamasLegendary Swedish esports organization Ninjas in Pyjamas have unveiled refreshed branding, marking the fourth logo in their 21-year life span. The rebrand is \u201ccrucial\u201d to the org\u2019s development in the future as they look to \u201ccreate transformational experiences that entertain, inspire, develop and connect fans.\u201d The changes extend beyond tweaks to their logo; the logotype and team colors that fans have grown used to over the years no longer remain. The new branding approach is inspired by ancient Japan, playing into the \u201cNinjas\u201d aspect of their name. A new collection of merchandise has also been devised alongside the rebrand which aims to \u201cembody the feeling and values of being a Ninja.\u201d They\u2019re in line with the organization\u2019s new team colors \u2014 neon, yellow, black, and grey. Ninjas in Pyjamas are said to have worked on this rebrand for well over a year, employing careful consideration into any changes as to not alienate any of their existing fans. They utilized several agencies for research and insights, e-commerce expertise, and visual design. Read More: 11 worst esports rebrands – \u201cNiP has grown so much that we\u2019ve outgrown our base set of assets, and changing them up actually allows us to create much better content, both for fans and for partners,\u201d Ninjas in Pyjamas CEO Hicham Chahine told Dexerto. \u201cOur previous and iconic logo was very hard to work with; it was too detailed to use. We missed a real brand story to work with, a story we wanted to create on our own with the people working at NiP today. \u201cWe explored creating a new visual identity from scratch but decided not to. We kept the iconic star and added additional meaning inspired by Katakana; we incorporated the \u00abNIN\u00bb character into our logo, making it a more meaningful mark to us and the community. Also, the name Ninjas in Pyjamas was something we wanted to explore further; it\u2019s unique to us and something only we can own. Ninjas originated in Japan so it was natural for us to draw a lot of inspiration from the Japanese culture.\u201d Perhaps best known for their legendary Counter-Strike: Global Offensive roster back in 2013, the organization now also competes in FIFA, Rainbow Six Siege, and Valorant. 2021 has seen a host of esports rebrands already. The likes of North American org Dignitas, ReKTGlobal\u2019s Rogue, and League of Legends competition LCS and LCK have all changed their visual identities to start afresh. Dexerto asked experts in design and strategy about this trend earlier in January 2021, attempting to answer the critical question of why esports organizations keep rebranding.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ninjas in Pyjamas reveal \u201ccrucial\u201d logo rebrand with new team colors Ninjas in PyjamasLegendary Swedish esports organization Ninjas in Pyjamas have unveiled refreshed branding, marking the fourth logo in their 21-year life span. The rebrand is \u201ccrucial\u201d to the org\u2019s development in the future as they look to \u201ccreate transformational experiences that entertain, inspire, develop […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66835","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66835"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66835\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}