NIP establish five-year deal with public blockchain Zilliqa Ninjas in Pyjamas\/ZilliqaSwedish esports organization Ninjas in Pyjamas, otherwise known as NIP, are the latest to enter the world of cryptocurrency through a five-year partnership with Zilliqa. The worlds of esports and crypto have converged at an unprecedented rate in 2021, with many of the former\u2019s major teams joining forces with various companies that are focused on the latter. Ninjas in Pyjamas are the latest to cash in on this trend, entering a sponsorship agreement with \u201chigh-performance, high-security\u201d blockchain Zilliqa. While financial details of the deal were not disclosed, the collaboration will initially last for five years. The crux of the sponsorship is for NIP to create \u201ctokenized and incentivized\u201d experiences for their fans, aiming to deepen fan engagement and subsequently help the org to better monetize their supporters. As the official blockchain partner of NIP, Zilliqa will be promoted on the jerseys of the org\u2019s teams in Counter-Strike: Global Offensive and Rainbow Six Siege. The jersey sponsorship will debut at the upcoming PGL CS:GO Major in Stockholm, Sweden. Specifically, the org\u2019s new partner provide blockchain solutions for companies. Their offering includes platforms that they claim will \u201cenhance\u201d money-making opportunities for clients. Other recent partnerships between businesses in esports and crypto include the $210m, 10-year deal between TSM and FTX and the $15m, five-year deal between Fnatic and Crypto.com. The physical and virtual worlds are merging. Esports is no exception.Let’s build the future @zilliqa pic.twitter.com\/ntjbPsM3hc \u2014 Ninjas In Pyjamas (@NIP) October 18, 2021 \u201cThe physical and digital worlds are merging, and it has left no one behind,\u201d said Zilliqa\u2019s head of growth, Matt Dyer. \u201cEsports is a great example of this. Over the past year, aficionados looking for new means of engagement realized how esports could be enjoyed as a remote social experience with peers. \u201cCrypto joined in, adding immersive, play-to-earn components to this world. Zilliqa didn\u2019t miss a beat and has been amping up our efforts to revolutionize the creator economy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
NIP establish five-year deal with public blockchain Zilliqa Ninjas in Pyjamas\/ZilliqaSwedish esports organization Ninjas in Pyjamas, otherwise known as NIP, are the latest to enter the world of cryptocurrency through a five-year partnership with Zilliqa. The worlds of esports and crypto have converged at an unprecedented rate in 2021, with many of the former\u2019s major […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66837","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66837"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66837\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}