{"id":66849,"date":"2025-01-28T20:12:24","date_gmt":"2025-01-28T20:12:24","guid":{"rendered":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/man-utds-ole-gunnar-solskjaer-enters-esports-with-ulti-agency-investment-dexerto\/"},"modified":"2025-01-28T20:12:24","modified_gmt":"2025-01-28T20:12:24","slug":"man-utds-ole-gunnar-solskjaer-enters-esports-with-ulti-agency-investment-dexerto","status":"publish","type":"post","link":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/man-utds-ole-gunnar-solskjaer-enters-esports-with-ulti-agency-investment-dexerto\/","title":{"rendered":"Man Utd\u2019s Ole Gunnar Solskj\u00e6r enters esports with Ulti Agency investment &#8211; Dexerto"},"content":{"rendered":"<p>Man Utd\u2019s Ole Gunnar Solskj\u00e6r enters esports with Ulti Agency investment Manchester UnitedManchester United manager Ole Gunnar Solskj\u00e6r has entered the esports industry through an investment in Norwegian company Ulti Agency. The player-turned-manager has acquired a significant interest in the esports agency alongside sports agent Jim Solbakken, both obtaining a 12.5% stake. Established last year, Ulti Agency have been operating for just over six months and represent over a dozen Counter-Strike: Global Offensive players and coaches. The agency claim to use a similar model to football when managing and representing talent, also providing \u201cmarketing advise and branding strategies.\u201d Ulti Agency made a statement in February 2020 when they hired former journalist Jarek \u2018DeKay\u2019 Lewis as a media consultant and esports agent. Read More: MAD Lions &#038; Toronto Ultra owners raise $40m &#8211; They currently represent players such as EXREMUM\u2019s Joakim \u2018jkaem\u2019 Myrbostad, Dignitas\u2019 H\u00e5kon \u2018hallzerk\u2019 Fj\u00e6rli, and Jakob \u2018JUGi\u2019 Hansen, who most recently played for Astralis. Coaches Jonatan \u2018Devilwalk\u2019 Lundberg, Luis \u2018peacemaker\u2019 Tadeu, and Neil \u2018NeiL_M\u2019 Murphy are also signed to the agency. Financial details of the investment have not been disclosed at the time of writing. The founders of Ulti Agency believe that their new co-owners will help them realize their plans to expand into Asia and South America. ULTI Agency is now representing Fredrik &#8220;&#8221;roeJ&#8221;&#8221; J\u00f8rgensen \ud83c\udde9\ud83c\uddf0 Welcome on board, @roeJcsgo! Read more at our website in the link below \u2b07\ufe0fhttps:\/\/t.co\/Km84os80Dm#WELCOME #ROEJ pic.twitter.com\/EQo6xmlbWN \u2014 ULTI Agency (@ultiagency) March 20, 2021 \u201cEsports have become bigger than anyone would have dared to predict just a few years ago,\u201d said Solskj\u00e6r. \u201cIt spreads the joy of sports worldwide. That is exciting, and Ulti Agency is a company with big plans. They\u2019re all about seeing the players and giving them a chance.\u201d \u201cWe receive many inquiries from many interesting investors,\u201d added Asgeir Kvalvik, the agency\u2019s chief executive. \u201cThe coming year will be very exciting for Ulti Agency.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Man Utd\u2019s Ole Gunnar Solskj\u00e6r enters esports with Ulti Agency investment Manchester UnitedManchester United manager Ole Gunnar Solskj\u00e6r has entered the esports industry through an investment in Norwegian company Ulti Agency. The player-turned-manager has acquired a significant interest in the esports agency alongside sports agent Jim Solbakken, both obtaining a 12.5% stake. Established last year, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66849","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66849"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66849\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}