Paris Hilton to Esports \u2013 How Jason Moore\u2019s trying to control the chaos Jason MooreInfluencers and gamers are finally being taken seriously. Jason Moore, former manager of reality TV star Paris Hilton, and his new company Renown Management, are now hoping to take professional gamers and influencers to the next level, by showing them the path into mainstream popular culture. [jwplayer C884pVlv] With a wealth of experience and several years in Hollywood, Jason believes he\u2019s perfected the formula that turns minor celebrities into major personalities. This time, he\u2019s hailing gamers and social media tycoons, like Stephanie \u201cmissharvey\u201d Harvey and FaZe Bizzle, as the new kind of celebrity worth investing in. Jason has just launched his new pro gamer and influencer management company Renown \u2013 it was formerly known as Agency for Professional Esports aka APE Agency, and the focus was only on esports. Who is Jason Moore? Managing Paris Hilton, he said, \u201ckind of fell into my lap by accident.\u201d At the time, nobody understood what the value was working with her, but the moving parts that launched Paris to fame were intriguing, Jason told Dexerto; \u201cI really felt like I was creating a new culture and that fired me up.\u201d Rather than coming from a business background, it was his artistic experience that made him able to \u201cconnect on a personal level\u201d with the clients that his company managed. \u201cI felt like art had to be natural and these people that I was surrounded by didn\u2019t actually have that\u2026 I kind of came in a different direction and I got lucky.\u201d Jason now believes that over the years, he has built up the perfect formula for pushing these social media stars as far as they can go. From Paris to Gaming Jason made Paris Hilton into the legendary figure she is today, but this type of celebrity is no longer new. Today\u2019s still come with their own challenges. But the gaming industry is different from Hollywood. \u201cGamers think their career is going to end in four years no matter what,\u201d he said. When Jason first started working in Hollywood, there weren\u2019t so many opportunities to have influence. Now there are so many different platforms and a plethora of influencers out there, which means they\u2019re also quick to get rid of. He described cancel culture as \u201clike a battle royale hunger game.\u201d \u201cImagine Fortnite with the lobby of a million people. People aren\u2019t paying attention to the game until it gets down to the final 30. Even then you\u2019re not really paying attention until it gets down to the final 20.\u201d Jason thinks gamers and influencers should be treated the same as athletes, explaining that \u201cgaming is a passion, it\u2019s a hobby, it\u2019s a lifestyle, it\u2019s no different than traditional sports.\u201d But while the scene makes a lot of noise, it still hasn\u2019t broken through to the mainstream. \u201cOnce they start inviting people outside of that world and onto the red carpet that means they\u2019re established,\u201d \u201cAll it needs is controlled chaos.\u201d Jason emphasized that having a manager is about connecting the dots, \u201cIt\u2019s the overall vision of where this brand is going.\u201d His client Stephanie \u201cmissharvey\u201d Harvey \u201cis a pioneer in female pro gaming and a 5-time world champion\u201d while FaZe Bizzle \u201cwill go down in history.\u201d Controlling the chaos So, how can Renown management actually transform pro-gamers and influencers into mainstream stars? Just like how he connected with Paris one-on-one, Jason\u2019s tactic is deep personal involvement in the client. This is Jason\u2019s philosophy: Rather than projecting your ideas onto the person, you should first find out who they are as individuals, and work up from there. \u201cHow do they envision themselves? What do they want to do?\u201d For example, aside from gaming, Jason explained that FaZe Bizzle is very into golf. Through this other interest, \u201cyou have an opportunity where Bizzle could transcend over into the golf industry and that awareness.\u201d Tapping into a \u201clarger fan base, which then will bring in more people that want to market withed you.\u201d When it comes to missharvey, Jason wants to capitalize on her \u201cinfluence as well as what she\u2019s done, her dynamic as a pro and her position.\u201d missharvey has the ability to talk about inclusion, diversity issues, and gender issues. He added that without her, \u201cCLG wouldn\u2019t be able to have those conversations at panels or at conferences and represent the organization. They wouldn\u2019t be able to do partnerships with certain brands that are looking for that relevance. She brings that to the conversation. \u201d Perhaps this kind of support for influencers is needed now more than ever. \u201cIt would now be more accepted and understood to evolve from an agency into a management company,\u201d Jason said. \u201cNow is the perfect time in the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Paris Hilton to Esports \u2013 How Jason Moore\u2019s trying to control the chaos Jason MooreInfluencers and gamers are finally being taken seriously. Jason Moore, former manager of reality TV star Paris Hilton, and his new company Renown Management, are now hoping to take professional gamers and influencers to the next level, by showing them the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66882","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66882"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66882\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}