Ralph Lauren enter esports with G2 in \u201clong-term\u201d partnership G2 Esports\/Ralph LaurenAmerican fashion giants Ralph Lauren have entered the esports industry through a partnership with prominent European organization G2 Esports. Through what\u2019s described as a \u201clong-term\u201d deal, Ralph Lauren will kit out G2\u2019s players with their clothing and activate the partnership on digital platforms such as TikTok and Twitch. To kick off the collaboration, G2 Esports\u2019 League of Legends star Martin \u2018Rekkles\u2019 Larsson will star in the fashion company\u2019s Wimbledon campaign, celebrating their 16th year of sponsoring the tennis championship. This is the first move into esports for Ralph Lauren but they\u2019re certainly no strangers to supporting sports teams and athletes, having already worked with the U.S. Olympic and Paralympic teams, the US Open golf event, and the U.S. Ryder Cup team. G2 Esports have a number of prominent sponsors from outside of the esports industry, including the likes of BMW, adidas, Red Bull, Domino\u2019s Pizza, Mastercard and Betway. While Ralph Lauren will provide clothing to the org as their exclusive fashion outfitter, Adidas are already the kit supplier for their official teamwear on match days. \u201cToday is one of the most special days in my life and G2\u2019s history,\u201d said Carlos \u2018Ocelote\u2019 Rodriquez, CEO of G2. \u201cA brand I have loved for many years is now part of the G2 family. \u201cRalph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing. With their support, we will continue to thrive and elevate the way we entertain you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Ralph Lauren enter esports with G2 in \u201clong-term\u201d partnership G2 Esports\/Ralph LaurenAmerican fashion giants Ralph Lauren have entered the esports industry through a partnership with prominent European organization G2 Esports. Through what\u2019s described as a \u201clong-term\u201d deal, Ralph Lauren will kit out G2\u2019s players with their clothing and activate the partnership on digital platforms such […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66909","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=66909"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/66909\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=66909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=66909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=66909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}