Team Liquid secure major Coinbase sponsorship in latest crypto esports deal Team LiquidMultinational esports organization Team Liquid have entered the world of cryptocurrency, establishing a four-year partnership with crypto exchange Coinbase. The convergence between esports and cryptocurrency has really established itself in 2021, with crypto exchanges betting big on competitive gaming as a means of advertising their services. Team Liquid are the latest to cash in on this trend, though the financial value of their four-year partnership with Coinbase has not been disclosed. According to a release, they\u2019re going to work together to \u201cdevelop technology that elevates the overall fan experience.\u201d Specifically, this new alliance will see Coinbase integrate into the org\u2019s Liquid+ community platform, provide crypto-based payment opportunities on their store, and feature their branding across jerseys and content. An additional facet of the partnership will see Coinbase help Team Liquid work towards developing their own NFTs. Otherwise known as non-fungible tokens, this technology aims to assign ownership to digital assets. Crypto and esports have proven to be a financially lucrative crossover in 2021, with multiple deals carrying seven-figure values. TSM and FTX\u2019s 10-year deal is worth $210m and Fnatic\u2019s partnership with Crypto.com is valued at $15m, for example. Coinbase have already been active in competitive gaming, entering deals with tournament organizers ESL and BLAST and organizations like BIG and Evil Geniuses. gm \u2600\ufe0f We made magic happen with our new partner @coinbase. Where to next? \ud83d\ude80 pic.twitter.com\/PBghjWYBia \u2014 Team Liquid (@TeamLiquid) November 10, 2021 \u201cWhen we were looking for a potential partner in the crypto space, it was really important that we found someone that was doing it the right way, the Team Liquid way,\u201d said Team Liquid co-CEO Steve Arhancet. \u201cAnd the more we learned about Coinbase, the more certain we became that this was the partner we were looking for. Like a lot of our fans, crypto was new to me once, but once I started reading and watching, I realized that it wasn\u2019t some passing fad \u2014 it\u2019s here now, and will be in the future. Together with Coinbase, we hope we can demystify crypto for Team Liquid fans.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Team Liquid secure major Coinbase sponsorship in latest crypto esports deal Team LiquidMultinational esports organization Team Liquid have entered the world of cryptocurrency, establishing a four-year partnership with crypto exchange Coinbase. The convergence between esports and cryptocurrency has really established itself in 2021, with crypto exchanges betting big on competitive gaming as a means of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-67018","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/67018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=67018"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/67018\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=67018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=67018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=67018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}