Why streaming platform Trovo support mobile and grassroots esports so strongly Nova Esports There are plenty of live streaming platforms in the market but Trovo are differentiating themselves in a few ways \u2014 one of which is supporting grassroots and emerging esports titles. While not related to their core business, it\u2019s a smart and generous move. Trovo is described as an \u201cinteractive live streaming platform\u201d that is centered around community. Live streaming sees people broadcast themselves, effectively sharing their experience with people who have similar gaming interests in what can be seen as a major act of community-building. While there are indeed other platforms that house gaming streams, Trovo are showing just how serious they are about community in other ways. Mobile esports is a heavily-debated topic, not only in terms of their popularity but even their legitimacy, but the streaming platform is helping to solidify and support this corner of competitive video gaming. Not only do they allow titles such as PUBG Mobile, Free Fire, and Call of Duty: Mobile to be streamed effortlessly on their site, they go as far as to sponsor and actively support players and teams in the space. #TrovoNova remains unbeaten on @MobileMayhemGG @wildrift event and wins the close battle against @TribeGaming ! What a dive by @Vex190 to close the 3rd game!#NOVAxTROVO #MobileMayhem @trovolive pic.twitter.com\/XcbSg6jDpD \u2014 Nova Esports (@NovaEsportsTeam) March 6, 2021 Whether its sponsoring major Hong Kong-based mobile esports organization Nova Esports or co-hosting a Fortnite tournament with Italian organization QLASH, Trovo are cementing their status as champions of grassroots, amateur, and emerging esports. It\u2019s good marketing for the platform, of course, but it proves that they are serious about growing, and advocating for, an industry that millions of people love. One of the many activities the platform is engaging in outside of streaming is supporting PUBG Mobile team, and now world champions, Nova Esports. While PUBG on PC is the most prominent version of the title in the West, there\u2019s no doubt that PUBG Mobile is a hit across Asia and South America. That said, there\u2019s a long way to go before mobile esports is at a financial and infrastructural on par with the likes of League of Legends. Sponsoring Nova Esports\u2019 team in the popular mobile title, Trovo\u2019s support no doubt helped to ensure their situation on the road to becoming world champions. Across all levels of competitive gaming there\u2019s an element of risk \u2014 one that will be present until effective monetization is achieved across the board. This means that sponsorships are foundational to the operation of organizations and the overall experience of their players. \u201cWe believe in the future of mobile esports and were looking for an organization with a strong history of mobile gaming competition,\u201d said Allen Chan, Trovo\u2019s senior operations manager. \u201cNova Esports not only represented this but has been a strong supporter in helping Trovo pioneer mobile gaming.\u201d A Fornite event aimed at European players may seem entirely unrelated to an Asian mobile esports team, but it still made sense for Trovo to get one off the ground with QLASH. The streaming platform\u2019s core business allows gamers to monetize themselves, build an audience, and increase discoverability \u2014 these elements ring true in an event aimed at amateur and budding professional players too. Considering the shared benefits of these features, it\u2019s safe to expect many more community-driven initiatives from Trovo throughout 2021. Read More: Envy Gaming raises $40 million investment – \u201cTrovo has a strong European community, many of which stream and watch Fortnite,\u201d said Chan. \u201cHosting events like this is a great way to support our streamers with unique content opportunities and increase discoverability. We will be launching more events this year and will have more details about our event calendar in April.\u201d The Wild Rift Asia Brawl is another example of Trovo\u2019s forward-thinking. While the game is cementing itself in the fabric of esports, they hosted an event and broadcasted it live on their platform to give an early look into the future of the title in a competitive lens. Tournament operators are also lucky recipients of Trovo\u2019s support, too, but in unique ways. In Call of Duty: Mobile, a fairly new entry to the mobile market, event organizers Mobile Mayhem launched their very first team alongside Trovo. The squad aims to \u201cbreathe life into mobile esports\u201d by \u201ccreating content that keeps you on the edge of the seat,\u201d \u201cmaking merch that you actually want to wear,\u201d and teams people truly support. This isn\u2019t a normal sponsorship activation, but that\u2019s exciting. \u201cTrovo has more than 2000 daily Call of Duty: Mobile live channels streaming on the platform and has become the number one streaming platform with largest viewership and watch hours worldwide,\u201d Chan said of the decision to invest further into the game. \u201cMobile Mayhem is one the top leagues that has helped foster the competitive scene for CoD: Mobile and has supported the growth of Trovo since its inception.\u201d Mobile Mayhem is excited to join forces with @trovolive to announce its first official @PlayCODMobile roster \u2013 Trovo Mayhem!\ud83d\udd25@NoahFromTweeter@RealGodzly@_Tectonic_@LittleB_inV@Axrith@imVaguee@bnatesgamer Analyst: @path_exe Watch them tonight at 7PM EST!#MaskUp\ud83d\ude37 pic.twitter.com\/2sntR9HvEs \u2014 CauseMayhem\ud83d\udd25 (@MobileMayhemGG) January 19, 2021 While supporting up-and-coming players and competitions is vital in Trovo\u2019s plans, they\u2019re proving that they can sit alongside major legacy online broadcasters. In February 2021, they were named as an official broadcast partner of the LEC \u2014 the premier European competition for Riot Games\u2019 League of Legends. While this may seem counterintuitive to other moves made by the platform, it actually makes all the sense in the world. \u201cOur European community has become one of the largest groups on the platform and acquiring the broadcast rights to the LEC provides the synergy to supplement the growing needs of the community,\u201d Chan explained. Attention is being fought for every waking moment in esports, with events across dozens of games taking place each day, it\u2019s becoming both easier and harder to succeed. Easier in that people are searching for a community to become a part of, but harder because the barrier to entry is lowering often. Trovo are using what could perhaps be seen as unconventional methods to advertise themselves, but they\u2019re truly building up several communities in the process \u2014 communities that may well stand among the top titles across the entirety of competitive gaming for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"
Why streaming platform Trovo support mobile and grassroots esports so strongly Nova Esports There are plenty of live streaming platforms in the market but Trovo are differentiating themselves in a few ways \u2014 one of which is supporting grassroots and emerging esports titles. While not related to their core business, it\u2019s a smart and generous […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-67059","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/67059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=67059"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/67059\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=67059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=67059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=67059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}