Peter Moore explains FIFA name change talks is EA\u2019s only option Scouser1955 \/ WikimediaFormer EA chief and Liverpool CEO Peter Moore has opened up about the news that FIFA 22 might be the last of its kind, with EA SPORTS considering a name change. Moore left his role at Electronic Arts in February 2017, as he tried his hand at running one of the biggest football clubs in the world, Liverpool FC. However, the 66-year-old has never left his passion for gaming behind entirely, regularly commenting on happenings in the space. On October 7, one of the biggest talking points in the FIFA community emerged, as the developers of the series released a shock statement claiming they are considering renaming the franchise. The agreement between EA and FIFA is worth approximately $150 million per year. The statement reads: \u201cWe\u2019re also exploring the idea of renaming our global EA SPORTS football games. This means we\u2019re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.\u201d Since then, it has been discovered that EA have tried to patent EA SPORTS FC, which could be a potential name for the future. This was registered in the European Union and in the United Kingdom, according to a New York Times report. Former EA chief talks potential FIFA name change Many players have found themselves wondering why this is happening so suddenly, especially when the brand has become so iconic over the last 22 years. During an interview with the Times newspaper, Peter Moore was asked about the situation. While he\u2019s no longer an active member of the corporate team, he did say this: \u201cI don\u2019t recall them ever putting out a statement saying we\u2019re in negotiations on a renewal of the license. That\u2019s clearly sending a little bit of a signal.\u201d Read More: Best FIFA 22 young players to sign – EA have enjoyed some tremendously successful years as official partners of FIFA, with just Ultimate Team alone worth $1.6 billion last year \u2013 largely thanks to their FIFA Points system and FUT pack microtransactions strategy. \ud83c\udf99\ufe0f Former EA chief @PeterMooreLFC on why the FIFA series might be renamed\u2026 Via @nytimes pic.twitter.com\/chu72WqZmK \u2014 Dexerto Sports (@DexertoFC) October 13, 2021 The Times has also revealed that FIFA is considering also selling naming rights to other non-football games, such as Fortnite, for collaborations, which would take away from EA\u2019s exclusivity partnership, Moore says. \u201cI\u2019m going to say, \u2018Wait a second. We have literally spent hundreds of millions of dollars building this and you\u2019re telling me that Epic Games can come in and get a license to the name that we have built and that we have put front and center and that has become synonymous with games? Then yeah, I\u2019m negotiating and I\u2019m fighting that.\u201d Read More: FIFA 22 Ultimate Scream: Everything we know – In theory, this could result in a number of resolutions. On one hand, EA could walk away from the table \u2013 saving $150 million per year for doing so \u2013 and rebrand its product with a high market share intact. Or alternatively, this could be a game of chess that\u2019s just been put into the public domain. One thing is for certain, though, and that\u2019s EA are preparing for life without that license.<\/p>\n","protected":false},"excerpt":{"rendered":"
Peter Moore explains FIFA name change talks is EA\u2019s only option Scouser1955 \/ WikimediaFormer EA chief and Liverpool CEO Peter Moore has opened up about the news that FIFA 22 might be the last of its kind, with EA SPORTS considering a name change. Moore left his role at Electronic Arts in February 2017, as […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-69382","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/69382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=69382"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/69382\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=69382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=69382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=69382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}