Burger King responds to Wendy\u2019s \u201cdynamic pricing\u201d controversy in the best way Burger KingBurger King had the perfect response to Wendy\u2019s \u201cdynamic pricing,\u201d where the fast food chain announced \u2014 then retracted \u2014 its plans to introduce Uber-like surge pricing. On February 26, Wendy\u2019s CEO Kirk Tanner announced that the fast food giant would be implementing a new pricing strategy that would change the cost of food items depending on demand. In other words, it would have been similar to Uber, a service that has come under scrutiny for charging customers with higher rates during rush hour. The idea was immediately met with intense backlash from customers \u2014 and it looks like Wendy\u2019s was well aware of the feedback, as they clarified their plans in a statement shortly thereafter. In their statement, Wendy\u2019s explained that they\u2019d intended to use digital menu boards to \u201cgive us more flexibility to change the display of featured items,\u201d and will \u201cnot implement surge pricing,\u201d arguing that they \u201cdidn\u2019t use that phrase, nor do we plan to implement that practice.\u201d Burger King roasts Wendy\u2019s controversial surge pricing plans It\u2019s no secret that fast food companies can be ruthless to each other on social media, and Burger King is no exception to this rule. The chain took the opportunity to be extra petty toward its business rival by giving away free burgers in response to the backlash surrounding Wendy\u2019s controversial pricing decisions. On February 28, Burger King penned a tweet claiming customers spending $3 or more in their official app would be eligible for a free Whopper or Impossible Whopper at participating US locations. Of course, they couldn\u2019t resist throwing a jab toward Wendy\u2019s in the process, writing: \u201cThe only thing surging at BK is the \ud83d\udd25. We don\u2019t believe in charging people more when they\u2019re hungry.\u201d Commenters can\u2019t get enough of Burger King\u2019s pettiness, praising the fast food chain for taking a stance against surge pricing. This is just the latest viral moment to come from the fast food world after a Jimmy John\u2019s worker took social media by storm after throwing a customer\u2019s sandwich in the trash when they tried to pay with cash.<\/p>\n","protected":false},"excerpt":{"rendered":"
Burger King responds to Wendy\u2019s \u201cdynamic pricing\u201d controversy in the best way Burger KingBurger King had the perfect response to Wendy\u2019s \u201cdynamic pricing,\u201d where the fast food chain announced \u2014 then retracted \u2014 its plans to introduce Uber-like surge pricing. On February 26, Wendy\u2019s CEO Kirk Tanner announced that the fast food giant would be […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70133","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=70133"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70133\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=70133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=70133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=70133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}