Ex-McDonald\u2019s chef explains why the $5 meal is smart even if it loses money McDonald’sAn ex-McDonald\u2019s chef went viral after explaining how McDonald\u2019s $5 meal deal was the perfect move for the company even if it ultimately means losing out on money. Chef Mike is well known on TikTok for his content surrounding McDonald\u2019s. More often than not, his videos surround the chain\u2019s recipes, where he shows fans how to recreate some of the most popular dishes at the chain. Other videos tell customers where to find the perfect dupe for some of the most iconic foods at McDonald\u2019s, like their hash browns. In one of his latest videos, however, Mike told viewers why McDonald\u2019s $5 meal deal released this June was a smart move for the chain. \u201cMcDonald\u2019s is okay losing money,\u201d he began. \u201cThere is a term in QSR restaurant business called share, and that means that there are only a certain amount of people a day who are going to a restaurant to order something.\u201d \u201cSo at lunch or at dinner, there\u2019s a total number of people going to a restaurant to order food. They (McDonald\u2019s) want to make sure that if anyone is going to a restaurant, they are not going to the competitor. They want more share of the overall business out there.\u201d He continued: \u201cSo they are willing to lose money, because maybe they only make five cents on their value meal\u2026 well, they\u2019re hoping that somebody comes back to McDonald\u2019s who hasn\u2019t been there in a long time, and that\u2019s profitable.\u201d \u201cThey\u2019re hoping they\u2019re gonna have repeat customers coming back,\u201d Mike concluded. After the video was posted, many were quick to agree with Mike, writing: \u201cMaking five cents on the value meal is not losing money. It\u2019s not making as much as they want, but it\u2019s not losing any.\u201d \u201cThe big picture is always better than short sighted gains,\u201d another concurred. One wrote in saying: \u201cI only buy the special deals at fast food places. I never go and pay menu prices.\u201d McDonald\u2019s isn\u2019t the first fast food chain to bring out a value meal this year. Popeyes, Pizza Hut, Wendy\u2019s, and Burger King all have their own versions of a value meal.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ex-McDonald\u2019s chef explains why the $5 meal is smart even if it loses money McDonald’sAn ex-McDonald\u2019s chef went viral after explaining how McDonald\u2019s $5 meal deal was the perfect move for the company even if it ultimately means losing out on money. Chef Mike is well known on TikTok for his content surrounding McDonald\u2019s. More […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70328","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=70328"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70328\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=70328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=70328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=70328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}