Kellogg\u2019s boycott explained: Why are people refusing to buy from the cereal brand? Instagram: kelloggsusCereal and snack fanatics began a movement to boycott Kellogg\u2019s brand after their CEO spoke out about them lowering prices. CEO of WK Kellogg Company, Gary Pilnick, joined CNBC for a segment of Squawk on the Street in late February. There, he spoke about the rising costs of food. He also revealed Kellogg\u2019s plan to lower the price of cereal to make it a more affordable option for dinner. However, consumers took offense to his remarks and intentions after realizing Kellogg\u2019s is likely going to inflate prices after people get hooked on cereal for dinner. People are now boycotting the Kellogg\u2019s brand and refusing to buy their products despite items being marked down in cost (for now). TikTokers start a movement to \u201cboycott\u201d Kellogg\u2019s brand Recently, TikToker Ash went to the grocery store. While there, she walked through the snacks and cereal aisles. Though she noticed Kellogg\u2019s cereals like Fruit Loops and Frosted Flakes marked down to $2.99, Ash refused to buy from Kellogg\u2019s brand after the CEO\u2019s remarks. Cereal wasn\u2019t the only markdown, though, as snacks like Cheez-its and Skinny Popcorn were listed as 2\/$6.00. Still, Ash wasn\u2019t giving in. \u201cNobody wants it,\u201d Ash said as she filmed the aisles full of untouched Kellogg\u2019s products. She hasn\u2019t been the only customer to boycott the brand, though. Another TikToker, Jerica, went as far as asking people to follow suit and boycott Kellogg\u2019s despite their lower prices. \u201cBoycott Kellogg, f*ck \u2018em, she said.\u201d Multiple TikTokers also spoke out in Jerica\u2019s comments section about how they, too, will be boycotting Kellogg\u2019s. \u201cYes! TikTok spread the word,\u201d wrote one user. \u201cBoycott Kellogg\u2019s for good,\u201d another added. \u201cEven with the markdown prices, why even bother going back to them after they showed us what they really think of us?\u201d asked one user. Though Kellogg\u2019s and its CEO are under fire, only time will tell if their brand can withstand the boycott.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kellogg\u2019s boycott explained: Why are people refusing to buy from the cereal brand? Instagram: kelloggsusCereal and snack fanatics began a movement to boycott Kellogg\u2019s brand after their CEO spoke out about them lowering prices. CEO of WK Kellogg Company, Gary Pilnick, joined CNBC for a segment of Squawk on the Street in late February. There, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70491","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=70491"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70491\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=70491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=70491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=70491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}