McDonald\u2019s CEO promises to lower prices as costs spark backlash Unsplash.com: Brett JordanMcDonald\u2019s CEO Chris Kempczinski says the company will focus on \u201caffordability\u201d as complaints soar over the rising cost of the fast food chain. McDonald\u2019s is one of the most famous fast food chains out there, boasting locations not just in America, but in many other countries around the globe. However, many Americans can\u2019t help but notice that the once-affordable fast food behemoth is no longer a cheap meal option. For example, McDonald\u2019s famous Dollar Menu was retired back in 2018, and some meal combos are now nearing the $20 mark in certain US locations. It\u2019s safe to say that rising costs have sent consumers into a tizzy\u2026 but McDonald\u2019s CEO is promising more affordable fare in the near future. McDonald\u2019s CEO says franchise will focus on \u201caffordability\u201d In an earnings call on Monday, February 5, franchise CEO Chris Kempczinski said the company plans to focus on lowering its prices as low-income customers increasingly turn away from fast food in favor of eating at home. \u201cI think what you\u2019re going to see as you head into 2024 is probably more attention to what I would describe as affordability,\u201d he stated. \u201cEating at home has become more affordable. The battleground is certainly with that low-income consumer.\u201d However, fast food prices are still set to rise this year, with California implementing increased wages for McDonald\u2019s employees and other chains within the state starting in April. This news follows outrage around McDonald\u2019s pricing, with a user on Twitter\/X going viral after spotting an $18 Big Mac meal combo at a rest stop in Connecticut. Now, former McDonald\u2019s chefs are turning to TikTok to help consumers find cheaper ways of making their favorite eats at home \u2014 or at the very least, finding some less costly alternatives at the grocery store.<\/p>\n","protected":false},"excerpt":{"rendered":"
McDonald\u2019s CEO promises to lower prices as costs spark backlash Unsplash.com: Brett JordanMcDonald\u2019s CEO Chris Kempczinski says the company will focus on \u201caffordability\u201d as complaints soar over the rising cost of the fast food chain. McDonald\u2019s is one of the most famous fast food chains out there, boasting locations not just in America, but in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70580","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=70580"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70580\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=70580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=70580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=70580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}