McDonald\u2019s fans shocked by ad you can literally smell McDonald’s NLMcDonald\u2019s in the Netherlands launched an ad campaign that smells like their fries and passersby couldn\u2019t believe their noses. You\u2019re used to seeing billboards advertising food from fast food chains with photos and graphics, but have you ever smelt a billboard? McDonald\u2019s in the Netherlands created blank red or yellow billboards that gave no visual clues about what was being advertised. The only thing the billboards did was waft the familiar smell of McDonald\u2019s fries throughout the street. The billboards were seen in three locations in the Netherlands and were placed strategically within 200 yards of a McDonald\u2019s store, so that smellers could satisfy their cravings brought on by the familiar scent. Fans were amazed by this advertising idea, and under McDonald\u2019s YouTube advertisement explaining the process for the campaign, people commented that this would be: \u201cPerfect when you roll off the night train at 7 am on a Sunday.\u201d Another person said: \u201cWish I had a Netherlands McDonald\u2019s near me in the USA\u2026 The love that goes into Netherlands McDonald\u2019s completes the experience.\u201d The Chief Marketing Officer at McDonald\u2019s Netherlands explained: \u201cMcDonald\u2019s is all about good times. We are well known for our distinctive brand assets that are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images. With the inclusion of this next sense in our advertising, we found a new way to remind people of good times at McDonald\u2019s.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
McDonald\u2019s fans shocked by ad you can literally smell McDonald’s NLMcDonald\u2019s in the Netherlands launched an ad campaign that smells like their fries and passersby couldn\u2019t believe their noses. You\u2019re used to seeing billboards advertising food from fast food chains with photos and graphics, but have you ever smelt a billboard? McDonald\u2019s in the Netherlands […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70605","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=70605"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70605\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=70605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=70605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=70605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}