Prime Hydration sued by NASCAR driver for trademark infringement Twitter: PrimeHydrateLogan Paul & KSI\u2019s Prime Hydration has been sued by NASCAR driver Caesar Bacarella for infringing on the trademarks of his supplement company, Alpha Prime. Since its launch back in 2022, Logan Paul and KSI\u2019s Prime Hydration has skyrocketed in popularity to become one of the most popular drink companies in the world. On July 30, 2024, NASCAR Xfinity driver Caesar Bacarella filed a lawsuit against the brand for trademark infringement \u2013 but it isn\u2019t because of his racing endeavors. Instead, Bacarella claims that Prime Hydration infringes on the trademarks for his Alpha Prime supplement company. \u201cThis is a civil action for federal trademark infringement (forward and reverse confusion) and unfair competition under the Lanham Act and for Florida law trademark infringement of Bacarella\u2019s ALPHA PRIME trademarks,\u201d the lawsuit reads. \u201cAs described in greater detail below, Defendant\u2019s use of PRIME and its derivatives, falsely suggest affiliation with Bacarella, are confusingly similar to Bacarella\u2019s ALPHA PRIME and PRIME BITES marks, and despite \u2018PRIME\u2019 only being on the market for a short time, multiple instances of actual confusion have been discovered. \u201cThe result of these confusingly similar products is actual and a likelihood of confusion as to the origin of the products, harming the reputation and goodwill of Bacarella\u2019s brand.\u201d Bacarella says that as a result of the trademark infringement, he wants the judge to make Prime Hydration stop distributing the \u201cconfusingly similar\u201d products, which would likely include both Hydration and Energy drinks. This isn\u2019t the first trademark infrigement lawsuit that Prime Hydration has faced in 2024. Back in July, they were sued by the US Olympic & Paralympic committee for the collab they did with Kevin Durant. On the bottle, Prime added references to Durant\u2019s past involvement with the Olympics and his previous gold medal achievements. On August 2, 2024, they were hit with a $68M lawsuit for breach of contract after allegedly skipping out on an agreement with their bottler, Refresco.<\/p>\n","protected":false},"excerpt":{"rendered":"
Prime Hydration sued by NASCAR driver for trademark infringement Twitter: PrimeHydrateLogan Paul & KSI\u2019s Prime Hydration has been sued by NASCAR driver Caesar Bacarella for infringing on the trademarks of his supplement company, Alpha Prime. Since its launch back in 2022, Logan Paul and KSI\u2019s Prime Hydration has skyrocketed in popularity to become one of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70753","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=70753"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/70753\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=70753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=70753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=70753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}