Wendy\u2019s customers disgusted as restaurant reveals Uber-style \u201csurge pricing\u201d plan Wendy’sFast food customers are revolted by Wendy\u2019s plans to implement a \u201csurge pricing\u201d system where the price of food, such as its Baconator, will fluctuate depending on the demand. On February 26, Wendy\u2019s CEO Kirk Tanner revealed a new pricing system coming next year where the cost of food will frequently change depending on demand. For instance, during the lunch rush, a Dave\u2019s Single quarter pounder could go up by nearly a dollar during peak hours, but could drop in price once there are fewer customers. The system is scheduled to be tested in 2025 and will utilize new \u201cdigital menu boards\u201d where the prices will be updated in real-time, but customers are already furious at the plan. Wendy\u2019s surge-pricing plan slammed as a \u201csick joke\u201d Across social media, users were livid at Wendy\u2019s plans to implement Uber-style surge-pricing, with many bringing up the ride-share app\u2019s issues in their argument against the new system. \u201cThey went and Uberfied fast food,\u201d one remarked. \u201cI don\u2019t think Wendy\u2019s understands why surge pricing works and in this case WON\u2019T work,\u201d said another. \u201cThe consumer will go to another restaurant if they even suspect surge pricing will be in effect. With Uber or Lyft, the alternative to avoiding surge is a far different alternative than going next door to McDonald\u2019s.\u201d Others just felt the idea of having a surge for food was just wrong to begin with. \u201cIs this some kind of a sick joke?\u201d one rhetorically asked. \u201cThey really want to destroy their business that much, huh?\u201d another chimed in. They really want to destroy their business that much huh? \u2014 Tom Massman (@TomMassman) February 26, 2024 These customers aren\u2019t the only ones who feel this way. According to The Daily Mail, more than half of 900 consumers surveyed said they found dynamic pricing to be price gouging. Despite the widespread backlash, there are some who support the idea but oppose the current strategy. \u201cThey should simply bill it as a discount for eating during off-peak hours,\u201d someone suggested. \u201cYou don\u2019t want to go to a restaurant and have to pay 40% more for your burger, you can\u2019t plan around it.\u201d We\u2019ll have to wait and see how Wendy\u2019s implements this plan or the company backtracks before the test begins next year.<\/p>\n","protected":false},"excerpt":{"rendered":"
Wendy\u2019s customers disgusted as restaurant reveals Uber-style \u201csurge pricing\u201d plan Wendy’sFast food customers are revolted by Wendy\u2019s plans to implement a \u201csurge pricing\u201d system where the price of food, such as its Baconator, will fluctuate depending on the demand. On February 26, Wendy\u2019s CEO Kirk Tanner revealed a new pricing system coming next year where […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71051","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/71051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=71051"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/71051\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=71051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=71051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=71051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}