Chipotle Returns to Esports in a Deal with TSM\u2019s Pro Fortnite Team TSMNorth American esports organization Team SoloMid have announced Chipotle Mexican Grill as their latest sponsor. The popular Mexican food establishment\u2019s sponsorship will focus around the TSM professional Fortnite team as it will be the first-ever sponsor for the TSM Fortnite House. The announcement came on May 31st on the official TSM Twitter page, along with a video in which all four pro players blind tested several of the popular ingredient options offered at Chipotle. TSM also posted an official press release as part of the announcement, in which they called this new venture a \u201cunique content-focused parternship.\u201d This partnership brings together the most prolific players in the Fortnite community and one of America\u2019s most popular fast-casual restaurants in a unique content-focused partnership. The TSM Fortnite House includes Myth \u2013 team captain and the second biggest Fornite streamer on Twitch \u2013 Daequan, Camills , and Hamlinz. Combined, the team boasts more than 10 million social followers. Andy Dinh, CEO of TSM, was very excited about his org\u2019s newly forged partnership with Chipotle. \u201cI\u2019m really excited for this opportunity because TSM gets to represent a brand like Chipotle that we really believe in. I love Chipotle \u2013 I eat there every week, if not multiple times a week \u2013 and our players do too. It\u2019s a privilege to partner with an amazing brand that\u2019s leading my generation to better eating habits. I can\u2019t wait to see what TSM and Chipotle can achieve together.\u201d This announcement marks the return for Chipotle into the world of esports, as they had previously sponsored OpTic Gaming in a temporary deal during their road to winning the CWL Championship in 2017. Their esports aspirations certainly do make sense since their food is a popular choice among many in the online gaming community, including the likes of popular Twitch streamer Tyler \u2018Ninja\u2019 Blevins, who owns one of Chipotle\u2019s highly coveted \u201ccelebrity cards.\u201d \u2013 The entirety of the TSM\u2019s press release can be read below, or on the official TSM website. Chipotle partners with TSM Fortnite DENVER \u2014 May 31, 2018 \u2013 Chipotle Mexican Grill (NYSE:CMG) today announced that it will be fueling the preeminent esports organization, TSM, as its first-ever TSM Fortnite House sponsor. This partnership brings together the most prolific players in the Fortnite community and one of America\u2019s most popular fast-casual restaurants in a unique content-focused partnership. The TSM Fortnite House includes Myth \u2013 team captain and the second biggest Fornite streamer on Twitch \u2013 Daequan, Camills , and Hamlinz. Combined, the team boasts more than 10 million social followers. \u201cI\u2019m really excited for this opportunity because TSM gets to represent a brand like Chipotle that we really believe in,\u201d said Andy Dinh, CEO of TSM. \u201cI love Chipotle \u2013 I eat there every week, if not multiple times a week \u2013 and our players do too. It\u2019s a privilege to partner with an amazing brand that\u2019s leading my generation to better eating habits. I can\u2019t wait to see what TSM and Chipotle can achieve together.\u201d \u201cHaving kept a close eye on the rise of Fortnite as a phenomenon that so many of our customers love, Chipotle is excited to embark on this unique partnership with some of the game\u2019s most notable, dynamic personalities, who are also Chipotle fans,\u201d said Chris Brandt, chief marketing officer at Chipotle. This partnership will feature multiple integrations, streaming exposure and some exciting surprises for fans along the way. Fans can watch an announcement video featuring the TSM Fortnite house team and can follow the team throughout the partnership on . ABOUT CHIPOTLE Steve Ells, founder and executive chairman, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using real, wholesome ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,400 restaurants. For more information, visit Chipotle.com. ABOUT TSM Andy Dinh, CEO and founder, created TSM (T-S-M) in 2009 with the intention of being a gaming organization that competes at the highest level while at the same time providing quality digital content for the everyday gamer. By being one of the first gaming companies to focus on creating consistent live content while at the same time winning numerous championships in sold-out stadiums, TSM has grown from a small start-up in California to a titan of the gaming industry. Today, the company boasts millions of fans, rivaling or surpassing other major sports teams in the US and commanding the respect of gamers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"
Chipotle Returns to Esports in a Deal with TSM\u2019s Pro Fortnite Team TSMNorth American esports organization Team SoloMid have announced Chipotle Mexican Grill as their latest sponsor. The popular Mexican food establishment\u2019s sponsorship will focus around the TSM professional Fortnite team as it will be the first-ever sponsor for the TSM Fortnite House. The announcement […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71726","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/71726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=71726"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/71726\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=71726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=71726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=71726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}