{"id":78325,"date":"2025-01-28T22:13:09","date_gmt":"2025-01-28T22:13:09","guid":{"rendered":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/activision-blizzard-apologize-following-backlash-over-new-diversity-tool-dexerto\/"},"modified":"2025-01-28T22:13:09","modified_gmt":"2025-01-28T22:13:09","slug":"activision-blizzard-apologize-following-backlash-over-new-diversity-tool-dexerto","status":"publish","type":"post","link":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/activision-blizzard-apologize-following-backlash-over-new-diversity-tool-dexerto\/","title":{"rendered":"Activision Blizzard apologize following backlash over new diversity tool &#8211; Dexerto"},"content":{"rendered":"<p>Activision Blizzard apologize following backlash over new diversity tool Activision BlizzardActivision Blizzard apologized for offending people after their Diversity Space Tool sparked backlash for being offensive by reducing diversity to \u201cweird and degrading metrics.\u201d On May 12, Activision Blizzard revealed their Diversity Space Tool, describing it as a \u201cmeasurement device to help identify how diverse a set of character traits are and in turn how diverse that character and casts are when compared to the \u2018norm.\u2019\u201d It sparked a debate on social media. Some people slammed the tool for \u201creducing diversity to extremely weird and degrading metrics,\u201d while others argued it was \u201ccringe\u201d but claimed the company had the right intentions. Activision Blizzard responded to the surmounting backlash and discussion by clarifying the tool\u2019s purpose. They explained that it\u2019s only \u201cone small component\u201d of their efforts and apologized for offending anyone. \u201cWe recently shared a blog post that raised questions about how we approach diversity in our games,\u201d they said. \u201cWhile the prototype tool has been tested internally, it is not in active use. Our dev teams have always and will continue to drive in-game content. \u201cWe have updated the post to clarify the purpose of this tool, which is one small component of our broader DE&#038;I efforts and is not intended to be a replacement for diverse perspectives. We regret any offense that the original post may have caused.\u201d We have updated the post to clarify the purpose of this tool, which is one small component of our broader DE&#038;I efforts and is not intended to be a replacement for diverse perspectives. We regret any offense that the original post may have caused. (2\/2) \u2014 Activision Blizzard (@ATVI_AB) May 14, 2022 However, like their initial blog post, the apology drew mixed reactions on social media. For example, one fan urged the developers to organically integrate diverse characters into the story rather than as a means of \u201cfulfilling a quota.\u201d Another fan advised them to hire more diverse artists rather than make it a mathematical and systematic process. Activision Blizzard edited their blog post to clarify that the tool \u201cisn\u2019t meant to be used in isolation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activision Blizzard apologize following backlash over new diversity tool Activision BlizzardActivision Blizzard apologized for offending people after their Diversity Space Tool sparked backlash for being offensive by reducing diversity to \u201cweird and degrading metrics.\u201d On May 12, Activision Blizzard revealed their Diversity Space Tool, describing it as a \u201cmeasurement device to help identify how diverse [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-78325","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/78325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=78325"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/78325\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=78325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=78325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=78325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}