Dove incites outrage after ad against \u201coverly sexualized women\u201d in games backfires Dove\/Bandai NamcoDove is facing backlash after a new ad opposing \u201coverly sexualized women\u201d as video game characters wasn\u2019t well-received. On May 11, \u2018The Drum\u2019 posted a video to Twitter and YouTube showing a female video game character defeat a monster and then retire to her \u201cdressing room\u201d to remove her armor. Upon doing so, it\u2019s revealed that the character isn\u2019t as thin as she appears in-game. Eventually, she decides to re-enter the battlefield dressed as she actually looks, slamming the door behind her and knocking down a poster of her \u201csexy\u201d self. The ad then claims that \u201c74% of girls feel underrepresented in video games\u201d and Dove wishes to change this. However, despite the viral ad\u2019s seemingly good intentions, it\u2019s faced widespread criticism. Dove ad against \u201csexualized\u201d female characters faces backlash After the ad was posted, numerous gamers of different genders voiced their displeasure with it, with quite a few commenters claiming they enjoy playing games as \u201csexy\u201d females. \u201cSo as a female gamer myself, it seems you want us to play as unattractive, dumpy-looking female characters. I don\u2019t think so,\u201d one commented with a gif of Street Fighter\u2019s Chun-Li. So as a female gamer myself, it seems you want us to play as unattractive, dumpy looking female characters. \u2014 La Reina\ud83c\uddfa\ud83c\uddf8Creole\ud83c\udde9\ud83c\uddf4\ud83c\uddef\ud83c\uddf2\ud83c\uddf5\ud83c\uddf7\ud83c\uddf9\ud83c\uddf9\ud83c\udde8\ud83c\uddfa\ud83c\udded\ud83c\uddf9\ud83c\uddf2\ud83c\uddfd\ud83c\udde8\ud83c\uddf4 (@LaReinaCreole) May 17, 2023 I don\u2019t think so. pic.twitter.com\/gqwVbxzFAf Male gamers, meanwhile, brought up how masculine characters don\u2019t seem to be an issue for them. \u201cIn my three decades of gaming, I\u2019ve never seen a single male character that looked like me. Hasn\u2019t stopped me,\u201d someone replied. \u201cACTUAL female gamers never asked for this. Stop asking ideologues what they want and pretending like you asked female gamers. I like my escapism as just that, escapism,\u201d blasted another. Forbes writer Eric Kain also chimed in. \u201cLike movies, video games often portray powerful, fit people because they\u2019re power fantasies. I don\u2019t want my body type represented in a video game. I want to play as someone stronger, faster, better-looking (or as a woman, or an alien or a robot or whatever.\u201d So far, Dove hasn\u2019t responded to the backlash over the ad, which has incited quite the conversation online regarding body representation in games.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dove incites outrage after ad against \u201coverly sexualized women\u201d in games backfires Dove\/Bandai NamcoDove is facing backlash after a new ad opposing \u201coverly sexualized women\u201d as video game characters wasn\u2019t well-received. On May 11, \u2018The Drum\u2019 posted a video to Twitter and YouTube showing a female video game character defeat a monster and then retire […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-80244","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/80244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=80244"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/80244\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=80244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=80244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=80244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}