EA employees speak out after controversial single-player games Tweet sparks backlash EADetails about EA\u2019s \u201cThey\u2019re a 10\u201d single-player Tweet have leaked and it appears as if the game company tried to capitalize on the public\u2019s negative reaction and turn it into a \u201cmarketing win\u201d for themselves, despite not actually composing the Tweet. EA\u2019s now-notorious attempt to capitalize on a popular meme went down like a ton of bricks and left gamers, and people within the industry, agast at the company\u2019s apparent tone-deaf response. The popular \u201cThey\u2019re a 10, but\u201d trend is another creation at the hands of TikTok that implies a person could be absolutely stunning, but they have a flaw that overshadows their beauty. Twitter became rampant with variations of it and EA tried to do the same \u2014 only, it wasn\u2019t actually EA that did it. EA single-player Tweet caused widespread condemnation According to USA Today regarding the recent Tweet, the \u201cmain EA account isn\u2019t actually managed by EA\u2019s internal social brand or communications teams,\u201d and one of the outlets\u2019 sources said: \u201cI\u2019m 99 percent sure the person who posted the tweet and their manager don\u2019t even know about the single-player games comment from a decade ago.\u201d The comment refers to EA\u2019s Game Chief Frank Gibeau, back in 2010, saying: \u201cThey\u2019re [developers] very comfortable moving the discussion towards how we make connected gameplay \u2013 be it co-operative or multiplayer or online services \u2013 as opposed to fire-and-forget, packaged goods only, single-player, 25-hours \u2013 and you\u2019re out. I think that model is finished.\u201d If any other game company had Tweeted this sentiment then it may not have drawn the hostility it did. However, EA\u2019s reputation has been on a downward spiral for over 10 years now with focus seemingly transfixed on microtransactions through games such as FIFA and Madden. The reaction to EA\u2019s Tweet received responses from all sorts of people, even Vince Zampella \u2014 Head of Respawn Entertainment, the devs behind Apex Legends. What\u2019s worse is that instead of owning up and explaining the origins of the Tweet, the cogs behind the EA machine started turning and the company wanted to use the public outcry to its advantage. \u201cThere was a call to action in the Slack channel featuring an \u201call hands on deck\u201d plan asking social managers to workshop replies where EA studios would publicly ridicule their publisher online. The idea was to get more attention on the tweet, then use it to highlight some of EA\u2019s single-player games. They wanted to flip the narrative and turn it into a marketing win,\u201d the report said. It continued: \u201cSome EA employees pointed out that the \u201croasting EA strategy\u201d would feed into the \u201cbig, bad EA\u201d narrative that even their own studios and franchises don\u2019t like them. Multiple social media managers opted out straight away, according to our sources. With a lack of solidarity, the plan fell apart.\u201d EA\u2019s only real response so far has been a follow-up Tweet saying: \u201cRoast well deserved. We\u2019ll take this L cause playing single-player games actually makes them an 11,\u201d and it\u2019ll be interesting to see if they have any further comments.<\/p>\n","protected":false},"excerpt":{"rendered":"
EA employees speak out after controversial single-player games Tweet sparks backlash EADetails about EA\u2019s \u201cThey\u2019re a 10\u201d single-player Tweet have leaked and it appears as if the game company tried to capitalize on the public\u2019s negative reaction and turn it into a \u201cmarketing win\u201d for themselves, despite not actually composing the Tweet. EA\u2019s now-notorious attempt […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-80479","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/80479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=80479"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/80479\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=80479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=80479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=80479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}