{"id":81025,"date":"2025-01-28T22:43:37","date_gmt":"2025-01-28T22:43:37","guid":{"rendered":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/game-publisher-under-fire-for-disgusting-take-on-paying-youtubers-to-play-their-new-release-dexerto\/"},"modified":"2025-01-28T22:43:37","modified_gmt":"2025-01-28T22:43:37","slug":"game-publisher-under-fire-for-disgusting-take-on-paying-youtubers-to-play-their-new-release-dexerto","status":"publish","type":"post","link":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/game-publisher-under-fire-for-disgusting-take-on-paying-youtubers-to-play-their-new-release-dexerto\/","title":{"rendered":"Game publisher under fire for \u201cdisgusting\u201d take on paying YouTubers to play their new release &#8211; Dexerto"},"content":{"rendered":"<p>Game publisher under fire for \u201cdisgusting\u201d take on paying YouTubers to play their new release CheesemasterThe indie game publisher behind the new release Spirittea has come under fire on social media in light of comments the director made in regards to the idea of paying influencers to play through their new title. As well as being beneficial for consumers, Microsoft\u2019s Game Pass subscription program has also helped many smaller Indie titles find massive success of late. The latest to reap the benefits of Game Pass is Spirittea. Developed by Canadian company Cheesemaster Games, Spirittea takes inspiration from the likes of Stardew Valley. In the official synopsis of the game, the devs describe it as \u201cboth a life sim, and management game, all in one. Players live day to day, finding local NPCs and spirits to help, and taking part in tons of different hobbies, ranging from bug catching to karaoke.\u201d However, while all may seem like sunshine and rainbows in the game, things have taken a turn on the business side in light of some recent dev team comments. Mike Ross, the company director for the game\u2019s publisher No More Robots, took to Twitter on November 22 to share some details behind the launch of the new title. \u201cOver 100,000 people have played the game on Game Pass in the last week and we\u2019ve heard plenty of people say they bought the game on Steam or Switch after playing the Game Pass version. So once again, a ridiculously good experience for us,\u201d he began. However, Ross\u2019 Twitter thread began to receive major backlash online when the director then revealed his stance on influencer support. \u201cNow look, I get it \u2014 that\u2019s just how this works now. YouTubers want you to pay them to cover your games. But I just don\u2019t want to do that. It feels weird and icky and disingenuous, and I just can\u2019t do it. So I guess our games won\u2019t get covered on YouTube anymore!\u201d Noting that \u201cthe fact that we still managed a $1m launch without any influencer support makes me think what could we have achieved if I did pay some people. \u201cSo maybe I\u2019ll be forced to it in the future. But God, I just really don\u2019t want to. It\u2019s so f**king eugh.\u201d These comments have been received poorly by dozens of content creators online as well as various fans of the game who have already been playing through Spirittea. One streamer commenting: \u201cAs one of the creators who covered Spirittea for free, it\u2019s really disappointing to have spent over 30 hours (around my full-time job) making a YouTube video about Spirittea that got over 12k views and a TikTok with over 180k views to then see this tweet saying you got no support.\u201d Another Twitter user wrote, \u201cI originally heard about this game through an influencer doing free exposure for you on TikTok, I love the concept, and was actually thinking about streaming it. But yeah that\u2019s not happening anymore. Wouldn\u2019t want to be \u201ceugh.\u201d As well as this, others blasted the company director\u2019s comments further, calling his post a \u201cdisgusting take.\u201d \u201cThis is such a horrible, disgusting take. People should be compensated for their time, regardless if they\u2019re a large creator or not. People are recognizing their value and don\u2019t want to produce content for others for free anymore and I fail to see how that\u2019s an issue. Your lack of replies to anyone with the same belief is pretty telling. What a phenomenal way to shoot yourself in the foot and prevent others from playing your game.\u201d For all the latest gaming news and updates, be sure to check out Dexerto\u2019s full coverage here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Game publisher under fire for \u201cdisgusting\u201d take on paying YouTubers to play their new release CheesemasterThe indie game publisher behind the new release Spirittea has come under fire on social media in light of comments the director made in regards to the idea of paying influencers to play through their new title. As well as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-81025","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/81025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=81025"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/81025\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=81025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=81025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=81025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}