Microsoft internal emails reveal company\u2019s plan to buy SEGA and Bungie MicrosoftInternal emails from Microsoft revealed that the company considered purchasing SEGA and Bungie, among other studios. In 2022, Microsoft announced its plans to buy Activision Blizzard for almost $70 billion \u2013 much more than the $7.5 billion Bethesda purchase. However, the deal deadline between Microsoft and Activision Blizzard is slowly approaching. Numerous obstacles have prevented the sale from happening \u2013 including the UK blocking the decisions. The two companies\u2019 merger agreement expires on July 18, but Bloomberg declared it could be extended. Besides Activision Blizzard, internal documents from the FTC v. Microsoft hearing have revealed the studio\u2019s interest in buying out both SEGA and Bungie. Microsoft considered buying SEGA to improve Xbox Game Pass As reported by The Verge, Xbox chief Phil Spencer wrote Microsoft CEO Satya Nadella and CFO Amy Hood. Spencer messaged the executives for approval on contacting Sega Sammy \u2013 a Japanese holding company \u2013 to acquire one of Sega\u2019s gaming studios. \u201cWe believe that Sega has built a well-balanced portfolio of games across segments with global geographic appeal, and will help us accelerate Xbox Game Pass both on and off-console,\u201d said Spencer in the November 2020 email. Microsoft claimed the purchase of SEGA would \u201d help expand Xbox Game Pass\u2019s reach to new audiences around the world, most notably in Asia, where localized content is critical to success.\u201d In addition to SEGA, Microsoft expressed interest in acquiring Bungie \u2013 the developers behind Halo and Destiny. The document had identified Destiny 2 as one of the \u201chighest hours generating titles on console Game Pass.\u201d However, Microsoft had identified a \u201chigh burn-rate\u201d risk for Bungie. Also, Hitman studio IO Interactive was on Microsoft\u2019s \u201cfinal watchlist\u201d in addition to Thunderful, Supergiant Games, Niantic, Playrix, and Zynga. Ultimately, Take-Two purchased the mobile game giant Zynga for $12.7b in May 2022. At the time of writing, it\u2019s unclear if Microsoft wanted to buy out any other gaming studios.<\/p>\n","protected":false},"excerpt":{"rendered":"
Microsoft internal emails reveal company\u2019s plan to buy SEGA and Bungie MicrosoftInternal emails from Microsoft revealed that the company considered purchasing SEGA and Bungie, among other studios. In 2022, Microsoft announced its plans to buy Activision Blizzard for almost $70 billion \u2013 much more than the $7.5 billion Bethesda purchase. However, the deal deadline between […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-83263","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/83263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=83263"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/83263\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=83263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=83263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=83263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}