Microsoft\u2019s Phil Spencer admits he has \u201cno regrets\u201d about Mixer shutdown Microsoft[jwplayer qtClEeZt]Despite Mixer shutting its doors just four years after it launched, Microsoft vice-president Phil Spencer has outlined why he has no regrets about the streaming platform\u2019s shock shutdown last month. Serving as Microsoft\u2019s answer to YouTube Gaming and Amazon-owned Twitch, Mixer had its sights set on becoming one of the top streaming services. Mixer burst onto the scene by snatching up major personalities on exclusive deals, but the platform was shut down just four years later. With the likes of Tyler \u2018Ninja\u2019 Blevins and Michael \u2018shroud\u2019 Grzesiek migrating over, Microsoft invested a great deal in trying to establish the platform. When things ultimately didn\u2019t pan out, many content creators were left blindsided by the decision. Some found new homes, while others have remained up in the air. Mixer\u2019s hasty closure may have come as a shock, but Xbox head Phil Spencer says he has \u201cno regrets\u201d. Spencer, who has been with Microsoft for the past 22 years, outlined his thoughts on the shutdown in a new GamesIndustry interview. https:\/\/twitter.com\/WatchMixer\/status\/1275134189738713088 \u201cI don\u2019t have regrets,\u201d he said. \u201cIt\u2019s obviously a disappointment when you try to grow something to the scale it needs to get to and you don\u2019t get there. You make decisions with the best information you have at the time, you apply your best effort.\u201d Despite signing juggernauts of the industry to exclusive deals, numbers dropped for nearly every streamer that joined the platform. Mixer could never quite find its footing and in a \u201chits-driven industry,\u201d according to Spencer, viewership is key. Over the years, Microsoft reportedly spent tens of millions getting big-names to jump ship. These were long-term deals as Mixer was clearly a key focus for the company moving forward. As many others mocked the platform\u2019s lower-viewership, streamers on Mixer defended the site until the very end. \u201cMixer has a very, very good chance to succeed,\u201d shroud expressed in a May 23 video. Despite its eventual closure and many streamers being caught off-guard, Spencer stands by the decision from Microsoft. \u201cI think it\u2019s fundamental to us that we\u2019re not afraid of trying things that might not work,\u201d the Xbox boss reflected. Mixer isn\u2019t the first streaming brand not pan out with such a costly approach either. MLG.tv signed names like Matthew \u2018Nadeshot\u2019 Haag to unprecedented exclusive deals in 2013. Ultimately, however, both fell to the same fate after a few short years. There\u2019s no telling if Microsoft will ever get back in the race. For the time being, their sights are firmly set on the launch of Xbox Series X, which has a huge showcase planned for July 23. Titles like Halo, Fable, and more are expected to be revealed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Microsoft\u2019s Phil Spencer admits he has \u201cno regrets\u201d about Mixer shutdown Microsoft[jwplayer qtClEeZt]Despite Mixer shutting its doors just four years after it launched, Microsoft vice-president Phil Spencer has outlined why he has no regrets about the streaming platform\u2019s shock shutdown last month. Serving as Microsoft\u2019s answer to YouTube Gaming and Amazon-owned Twitch, Mixer had its […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-83270","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/83270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=83270"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/83270\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=83270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=83270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=83270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}