Monstercat\u2019s Head of Gaming talks 10 year anniversary: \u201dGaming is in our DNA\u201d Monstercat, DexertoIn honor of Monstercat\u2019s 10 year anniversary, we caught up with Head of Gaming, Gavin Johnson, to talk all things music, Fortnite, Roblox and the future! Over the past ten years, Monstercat has both cemented itself as global phenomenon in the music universe, as well as an integral part of the gaming sphere. Dropping bangers like the iconic \u201cCrab Rave,\u201d not only have their electro-house beats become iconic, but their in-game collaborations with the likes of Rocket League, Fortnite and SMITE have etched their name into gaming\u2019s history books. Just in time to celebrate their tenth anniversary, we caught up with Head of Gaming, Gavin Johnson, to take a deep delve into the past, and a magnifying glass to Monstercat\u2019s future. Monstercat X Gaming: A match made in heaven While the Monstercat brand initially started out as a Canadian music-centric start-up, the impact that they\u2019ve had in the music scene over the past decade cannot be understated. How, though, did Monstercat end up traversing the plains of gaming\u2019s virtual universe? \u201cGaming essentially is in Monstercat\u2019s DNA,\u201d says Gavin with a smile. \u201cThe name \u2018Monstercat\u2019 is actually a gamertag of one of the original employees.\u201d \u201cI actually met the original artists and founders while online gaming,\u201d he laughs, noting that \u201cit\u2019s something that\u2019s endemic to us as people, so it\u2019s a space that we wanted to become endemic with as a company as well.\u201d With a focus on providing streamer-friendly EDM, anyone who has ever breached the gaming space has likely heard one of Monstercat\u2019s songs, but sooner rather than later they\u2019ll be able to get better acquainted with the Monstercat himself! From 2D to 3D: will we see Monstercat in Fornite? One of the most exciting things coming up as part of the 10-year anniversary celebrations is a virtual experience, the first-ever record label 3D influencer (seen below). Your typical cat, the Monstercat has both adorable and tyrannical tendencies, and is looking to knock things off of kitchen counters everywhere. \u201cWe really hope to bring a new sense of depth to how people can engage with the Monstercat\u2026 He could appear in anything around you, events and whatnot, that you maybe wouldn\u2019t have been able to see him before.\u201d In the wake of virtual TikTok star Guggimon\u2019s appearance as part of Fortnite Season 7, it would make sense if Monstercat snuck his way onto the planes of the iconic battle royale. \u201cI would love to see 3D Monstercat anywhere, especially Fornite!\u201d Gavin enthuses. \u201cIf we\u2019re able to get 3D Monstercat in any of our partnership networks that would be amazing!\u201d So c\u2019mon Epic, get on the case! Monstercat\u2019s Lost Civilization: A Roblox story Continuing the celebrations in style, Monstercat are collaborating with the iconic title, Roblox, to bring us Monstercat\u2019s Lost Civilization. Debuting July 6, the story features music specific questlines, exclusive Monstercat-themed drops and much, much more. \u201cIt\u2019s been a long time coming,\u201d Gavin recalls. \u201cThis started when launched the initial partnership content with Roblox, the initial 51 tracks for all developers.\u201d Teaming up with names like Royale High and mrmudman and missmudmaam, the brains behind the game\u2019s iconic HOMESTOREs, they created \u201ca Monstercat hub, which is Monstercat\u2019s world, the Lost Civilization.\u201d \u201cIt\u2019s a place for fans to come and congregate, discover our artists, the Monstercat\u2019s lore, do really engaging quests, earn Monstercat merchandise\u2026 it\u2019s going to be an ongoing experience that lets fans experience Monstercat in a brand new way.\u201d Merchandise will also be purchasable, with \u201cMonstercat meet and greets allowing fans to go in and meet their favorite Monstercat artists on the platform\u201d planned as well. The 24\/7 nature of the hub is something that harkens back to Monstercat\u2019s early days. \u201cThis is very OG Monstercat in a way, because we used to do something very similar in the past on a site called plug.dj. We\u2019d have all of our artists and fans congregate in one space, be able to share Monstercat music in there as well, and their love for Monstercat and be Monstercat avatars. It\u2019s very reminiscent of that experience back in 2013.\u201d When past and present collide, it always makes for an experience filled with fun nostalgia. The Monstercat Roblox hub is the perfect fusion of old meets new, and it\u2019ll be great to see what they\u2019ve come up with! Where will Monstercat go next? Asking anyone to predict the future is quite the task, but Gavin certainly has a vision for the brand\u2019s future in the gaming space. \u201cIt\u2019s a big question,\u201d he laughs. \u201cWe\u2019re going to be doing similar things to what we\u2019ve always been doing. When you\u2019re talking about five to ten years, it\u2019s like \u2018okay, how can we become even more endemic.\u2019 \u201cI think you\u2019re just going to be really seeing more native gaming experiences that are a bit more elaborate and in-depth than you\u2019ve probably seen before with Monstercat. We\u2019re looking to dive to dive into the gaming space as much as we can. Expect us to keep evolving.\u201d Gavin hammers home that Monstercat want to \u201ccreate moments around records that are memorable experiences,\u201d and considering the smile that tracks like \u2018Crab Rave\u2019 bring to gamers all around the world, they\u2019ve been pretty successful in achieving that aim. We can\u2019t wait to see what the future holds, and we\u2019re calling first dibs on our own 3D Monstercat pet!<\/p>\n","protected":false},"excerpt":{"rendered":"
Monstercat\u2019s Head of Gaming talks 10 year anniversary: \u201dGaming is in our DNA\u201d Monstercat, DexertoIn honor of Monstercat\u2019s 10 year anniversary, we caught up with Head of Gaming, Gavin Johnson, to talk all things music, Fortnite, Roblox and the future! Over the past ten years, Monstercat has both cemented itself as global phenomenon in the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-83371","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/83371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=83371"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/83371\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=83371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=83371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=83371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}