How Pipeline are helping the creators YouTube & Twitch won\u2019t PipelineIt\u2019s no secret that large content creators generate a lot of money and that\u2019s not just for themselves \u2014 the revenue generated from adverts and donations are split with the platforms they\u2019re on, and thus it\u2019s in their best interest to cater to the heavy-hitters that utilize what they offer. But what about the little guys? That\u2019s where Pipeline come in. Founded by former professional League of Legends player Stephen \u2018Snoopeh\u2019 Ellis and veteran creator David \u2018StoneMountain64\u2019 Steinberg, the company is catering specifically to aspiring video creators and streamers alike. With attention being the main currency of the internet, it\u2019s not always easy to make it as a creator. You\u2019re not only going up against your peers for people\u2019s attention but other avenues of entertainment too. Netflix and live sports matches are competition as much as YouTubers and Twitch streamers. It\u2019s not a sure thing by any means. With Pipeline, Snoopeh and StoneMountain64 are attempting to create a one-stop-shop for creators. However, not only have they utilized their experiences and resources to inform the next generation, they\u2019re providing personalized experiences, and ultimately a community, for those who see a future for themselves in this corner of entertainment. Supporting the next generation \u201cMy co-founder StoneMountain64 and I are so fortunate that we\u2019ve been able to do what we love for the last decade,\u201d Snoopeh told Dexerto. \u201cWe\u2019d love to help the next generation do the same. As a small-town kid from Scotland, I got the opportunity to compete at the highest level, travel the world, and stream to millions of viewers. I didn\u2019t get much help on the way up and frankly, I made a bunch of mistakes. \u201cWe\u2019re building something we wish we had when we started and would love to help those who are just starting out avoid all the mistakes we made. While it\u2019s early and there is no such thing as an overnight success, it\u2019s incredibly fulfilling to see some of the members transitioning to becoming full-time creators.\u201d Read More: MrBeast to invest $2m in smaller YouTubers – As already established, it\u2019s in the interest of the platforms to ensure their top creators are as successful as possible as they receive a cut of revenue and it can generate more attention for them. The inverse is true too however, helping more creators earn sustainable revenue they can siphon off for themselves would also benefit them \u2014 that\u2019s more effort, though. \u201cPlatforms do try and build support for new creators but it\u2019s difficult for them to prioritize new creators when their top creators are driving the bulk of the viewership,\u201d Snoopeh added. \u201cThey also have an inherent bias in that they\u2019re not going to recommend alternative platforms to help you grow. For example, Twitch would much rather advocate for you to use their clips product instead of YouTube Shorts or TikTok and I don\u2019t fault them for that. \u201cOur goal is to remain platform agnostic and focus on helping creators be successful. Everyone has the potential to be a creator and we want to help more creators turn their passion into a career.\u201d To improve the overall experience and the services they can offer to their members \u2014 there are plans priced at $28 and $34 per month \u2014 Pipeline have just unleashed their new platform. New features, new content aimed at specific topics and pain points, and a clearer vision than ever before, this revitalized platform has been crafted mindfully. There\u2019s a personalized dashboard with goal trackers, over 100 video modules hosted by subject matter experts, and a heavy focus on building a community. In Pipeline\u2019s exclusive Discord server, they have channels for almost everything; mental health support, technology troubleshooting, and everything in between. If the likes of Google and Amazon won\u2019t fully support the millions of people struggling to gain steam on their platforms, it\u2019s clear that there is indeed a place for them. Read More: How does Pokimane make money? – As Snoopeh explained to Dexerto, he and his co-founder have worked from the top down to help others achieve success of their own \u2014 however they define it. \u201cIt first started with breaking down everything Stone and I have learned over the last decade,\u201d he explained. \u201cWe\u2019ve got experience from being creators, negotiating deals, working with game developers to actually building a streaming platform. This took us months of late nights and weekends to distill it into a format that would help break it down for new creators. \u201cOver the year as our team at Pipeline has grown, we\u2019ve continued to iterate and develop new content for our community. We also work with industry professionals and subject matter experts to go deeper into specific topics such as mental health, PR, or TikTok strategy. The content creation landscape is constantly shifting and we are staying at the forefront of it to help our community navigate these changes.\u201d Empowering and educating Pipeline have a roster of partners who help them to support those who feel like they need a nudge in the right direction, and one of which is gaming brand CORSAIR. Together, they launched a scholarship program in December 2020 that identifies three creators who would really benefit from new equipment and personalized guidance. IronSmithy, a former veteran and recipient of a scholarship, decided to start streaming on Twitch in March 2020. Despite never having broadcast gameplay online before, he identified it was something he was passionate about and joined Pipeline. With additional support from CORSAIR, he\u2019s since made his hobby a full-time gig. \u201cI started streaming March 2020, playing Last Oasis and as the game died I transitioned to Sea of Thieves which I continue to focus on today,\u201d IronSmithy said. \u201cIn just a year\u2019s time, I have been able to grow from 0 followers to 7,000 and am now able to sustain myself and my family as a full-time creator! \u201cNone of this would have been possible without Pipeline. From very early on I have felt nothing but encouraged and supported every step of the way! Both Snoopeh and Stonemountain64 have given their time to aid me along my journey both privately and publicly and so have so many others within the Pipeline Staff and community. I know they want to see each and every member of Pipeline succeed!\u201d While not every creator in Pipeline\u2019s ranks can be on the receiving end of the scholarship at once, Snoopeh and StoneMountain64 are empowering dozens upon dozens of people to progress to places when the very platforms themselves won\u2019t. As the internet develops and more monetization methods are devised, there\u2019s no reason to believe that creating content full-time will be available to more people than ever before \u2014 regardless, having all of the resources in one place is a great place to start.<\/p>\n","protected":false},"excerpt":{"rendered":"
How Pipeline are helping the creators YouTube & Twitch won\u2019t PipelineIt\u2019s no secret that large content creators generate a lot of money and that\u2019s not just for themselves \u2014 the revenue generated from adverts and donations are split with the platforms they\u2019re on, and thus it\u2019s in their best interest to cater to the heavy-hitters […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84141","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/84141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=84141"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/84141\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=84141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=84141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=84141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}