PlayStation and Xbox reportedly adding in-game ads Sony, MicrosoftSony PlayStation and Microsoft Xbox users may need to prepare for the arrival of in-game ads as it\u2019s rumored that both companies are developing a program to integrate the concept. The rise of smartphones in the early 2010s gave birth to a new way of enjoying games \u2014 free-to-play experiences that could be enhanced or furthered through the use of microtransactions. One of the reasons they could be free-to-play is due to the presence of ads. Lots of major media companies have adopted this strategy with YouTube being a big example of incorporating ads into their content. Now, Sony and Microsoft seem to be following suit and adding in-game ads to free-to-play games to make even more money \u2013 alongside Battle Passes and paid cosmetics. Ads coming to Sony and Microsoft games According to Business Insider, both the blue brand and green brand are working on a sophisticated program that will allow people and businesses to buy in-game advertising space in free-to-play games. \u201cThree people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said,\u201d the report said. The plan seems to indicate that the model will \u201claunch by end of 2022,\u201d and this is how they\u2019ll work: \u201cFor the ads to appear like they\u2019re part of the game, like digital billboards in sports stadiums. Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.\u201d Developers and publishers do seem to be going full board with ads as it was recently announced that Roblox will soon be adding in-game ads to increase the earning potential for its creators. It remains to be seen how big of an impact in-game ads will have on the industry and disruptive they may potentially be to PlayStation and Xbox, so we\u2019ll have to stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"
PlayStation and Xbox reportedly adding in-game ads Sony, MicrosoftSony PlayStation and Microsoft Xbox users may need to prepare for the arrival of in-game ads as it\u2019s rumored that both companies are developing a program to integrate the concept. The rise of smartphones in the early 2010s gave birth to a new way of enjoying games […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84164","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/84164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=84164"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/84164\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=84164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=84164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=84164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}