Shell sparks outrage after promoting fossil fuels with Fortnite campaign Unsplash: John Cameron \/ Epic GamesShell has been slammed for targeting young demographics after a Fortnite campaign promoted the use of gas amid the current climate crisis. According to NASA, 97 percent of publishing climate scientists agree that global warming is real and that humans are causing the issue. In fact, predictions suggest that over the next 50 years, the tropics, the coasts, and formerly arable lands will become increasingly difficult to live in, displacing millions. With this in mind, it\u2019s no wonder that a recent 2021 study found that 83 percent of children and young people aged between 16 to 25 feel humans have \u201cfailed to take care of the planet.\u201d And Shell is seemingly looking to reinforce that belief with their latest marketing campaign promoting gas to young audiences through Fortnite and social media. The company worked with creators on Fortnite to promote its new premium gas with a map dubbed Shell Ultimate Road Trips. Players first have to fill up at a Shell gas station before embarking and are encouraged to share screenshots of their gameplay online. Content creators across various social media platforms were sponsored by Shell to promote the campaign and popular gamers were \u201cinvited\u201d to test out the map. Media Matters identified at least six Twitch streamers partnered with the company: \u2018Punisher\u2019 – \u2018NateHill\u2019 – \u2018Chica\u2019 – \u2018brookeab\u2019 – \u2018Astrobounder\u2019 – \u2018Grady_Rains\u2019 – Despite their best efforts to win over younger generations, Shell\u2019s campaign has been largely met with outrage due to its lack of regard for current global conditions. In order to tackle climate change, the IEA released a Net Zero Roadmap that set out a global pathway to bring the world\u2019s energy sector to net zero and limit global warming to 1.5 \u00b0C. And that roadmap clearly warned that \u201cno new long-lead-time upstream oil and gas projects are needed.\u201d Nonetheless, Shell is rolling out a business plan that, according to Bloomberg, will put \u201coil and gas front and center while giving low-carbon efforts a smaller supporting role.\u201d And it appears marketing aimed at children is a part of that plan. Check out all the latest entertainment news on our page here.<\/p>\n","protected":false},"excerpt":{"rendered":"
Shell sparks outrage after promoting fossil fuels with Fortnite campaign Unsplash: John Cameron \/ Epic GamesShell has been slammed for targeting young demographics after a Fortnite campaign promoted the use of gas amid the current climate crisis. According to NASA, 97 percent of publishing climate scientists agree that global warming is real and that humans […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84745","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/84745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=84745"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/84745\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=84745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=84745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=84745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}