Square Enix planning to ramp up use of \u201cAI and other cutting-edge technologies\u201d Square EnixSquare Enix\u2019s president, Takashi Kiryu, has expressed the company\u2019s intention to be \u201caggressive\u201d in their application of \u201cAI and other cutting-edge technologies.\u201d Square Enix have long been on the forefront of emerging new technologies, in fact the merger that created Square Enix happened in part to stave off bankruptcy after SquareSoft spent big on the CG technology that enabled the animation of Final Fantasy: The Spirit\u2019s Within. So, it doesn\u2019t come as a surprise to hear Square Enix is intending to pursue the possibilities of generative AI in its game development process. In the company\u2019s New Year Letter, the president, Takashi Kiryu, discusses his own thoughts on the possibilities of AI \u201cto fundamentally change the processes by which we create.\u201d He also outlines the company\u2019s intentions with regards to the technology in the future. In the short term, Kiryu says the technology will help \u201cachieve greater sophistication in our marketing efforts,\u201d while long term plans involve finding ways to \u201cleverage\u201d AI to \u201ccreate new forms of content\u2026\u201d The company has already made use of AI in the Final Fantasy 7 Remake, utilizing a program which predicts character facial expressions based on the delivered dialogue. Generative AI has been something of a contentious topic since the launch of applications like ChatGPT and MidJourney, and Square Enix have run into hot water from fans before for embracing controversial new technologies. In 2022, the company unveiled its plans to create and sell NFTs to community backlash. Kiryu\u2019s letter listed \u201cblockchain entertainment\/Web 3.0, AI, and the cloud,\u201d as its three key areas of investment, but exactly how Square Enix plan to further incorporate AI into their development process remains to be seen. For all the latest gaming news and updates, be sure to check out Dexerto\u2019s full coverage here.<\/p>\n","protected":false},"excerpt":{"rendered":"
Square Enix planning to ramp up use of \u201cAI and other cutting-edge technologies\u201d Square EnixSquare Enix\u2019s president, Takashi Kiryu, has expressed the company\u2019s intention to be \u201caggressive\u201d in their application of \u201cAI and other cutting-edge technologies.\u201d Square Enix have long been on the forefront of emerging new technologies, in fact the merger that created Square […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-85039","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/85039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=85039"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/85039\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=85039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=85039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=85039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}