Ubisoft under fire for sharing AI-generated Assassin\u2019s Creed art on social media Twitter:Ubisoft NetherlandsUbisoft has found itself at the center of major controversy following a new Halloween post that appears to be AI-generated. Ubisoft has lots of reasons to be proud of its mega-successful Assassin\u2019s Creed series, but you wouldn\u2019t know that from how they\u2019ve treated poor Ezio on Twitter recently. To celebrate Halloween this year, the official Twitter account for Ubisoft in the Netherlands asked fans whether they were team trick or treat, under which was an AI-generated Halloween-themed piece of art. The choice to use AI art instead of paying artists is indicative of a company looking to cut costs, a process that has involved widespread lay-offs and cancellations, as well as office closures. Ubisoft has found itself at the center of major controversy following this new Halloween-themed post the company uploaded on its official Netherlands account, along with one on the LATAM account too. While the use of AI imaging is already something fans are disappointed by, the scrutiny is further fuelled by the fact that Ubisoft recently laid off many staff members. One Twitter user reacted to the post, stating \u201cUbisoft literally conducted layoffs this year and last month, and they\u2019re posting AI art. Unbelievable. What the hell is the game industry doing right now?\u201d Another added, \u201cIt\u2019s of course horrible what\u2019s happening in the game industry but there is something really funny \/ sad about some employed social media person posting bootleg-looking AI generations of an IP that their company owns thinking that is somehow a good idea for any reason.\u201d At the time of writing, Ubisoft is yet to speak out on the backlash surrounding the post. However, we\u2019ll be sure to keep you updated if the company does address the issue. For all the latest gaming news and updates, be sure to check out Dexerto\u2019s full coverage here.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ubisoft under fire for sharing AI-generated Assassin\u2019s Creed art on social media Twitter:Ubisoft NetherlandsUbisoft has found itself at the center of major controversy following a new Halloween post that appears to be AI-generated. Ubisoft has lots of reasons to be proud of its mega-successful Assassin\u2019s Creed series, but you wouldn\u2019t know that from how they\u2019ve […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-85914","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/85914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=85914"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/85914\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=85914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=85914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=85914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}