Who are the men behind Valve\u2019s early marketing campaigns? ValveValve Corporation has developed some of the most beloved video games in the past decade. However, the company\u2019s mascots have left multiple people questioning their identities. There are two men who are associated with Valve that have sported the red valve on their faces. One promotional image, dubbed \u2018Mr. Valve,\u2019 featured a man with a goatee and a valve replacing his right eye. This image was tagged with the phrase \u2018Open your eyes.\u2019 In 2007, Mr. Valve\u2019s was replaced with a new image featuring a man with his back turned, showcasing the valve on the back of his head for the \u2018Open your mind\u2019 concept. The late nineties created two memorable montages: \u2018Open your eye\u2019 and \u2018Open your mind.\u2019 However, the latter was only integrated into the games in 2007, replacing the former. Despite several appearances on the website, it was eventually removed during a revamp in 2010. Who are the Valve men? There is currently no information about the men who were in Valve promotional images, leaving them shrouded in mystery. However, a post on Steam\u2019s Reddit brought up an old conversation with one of the developers at Valve, who explained the origin behind the images. \u201cThey went out to the streets of Seattle\u2019s Broadway district, took tons of polaroids of the types of folks we were looking for, and brought the shots back to us,\u201d said Ray Ueno. \u201cWe selected the bald guy from the batches of \u201coff-the-street\u201d Polaroids.\u201d Ueno revealed that the \u201cOpen your eyes\u201d and \u201cOpen your mind\u201d images used the same technique: finding everyday men on the street. \u201cIt\u2019s been very long since we did that work, so we don\u2019t know who the models were,\u201d said Ueno. \u201cAnd the fact that they weren\u2019t professional models would make it very difficult to find them\u2014if not impossible for the bald guy.\u201d Since these campaigns were run in the late nineties and early 2000s, there is no telling if the men\u2019s identities will ever be revealed to the public.<\/p>\n","protected":false},"excerpt":{"rendered":"
Who are the men behind Valve\u2019s early marketing campaigns? ValveValve Corporation has developed some of the most beloved video games in the past decade. However, the company\u2019s mascots have left multiple people questioning their identities. There are two men who are associated with Valve that have sported the red valve on their faces. One promotional […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-86327","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/86327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=86327"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/86327\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=86327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=86327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=86327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}