Wordle players encounter new challenge as mobile ads from DoorDash appear The New York TimesWordle, the addictive word game The New York Times acquired in 2022, just got a sprinkle of capitalism with its first-ever mobile ads, courtesy of DoorDash. This move is part of the Times\u2019 strategy to monetize the viral sensation, especially for players who aren\u2019t subscribed to Games. From July 5, mobile web players who select \u2018Play\u2019 on Wordle will be greeted with video ads for DoorDash before the game begins. This marks the first instance of ad deployment on Wordle\u2019s mobile platform, expanding on the Times\u2019 earlier move to start running ads on the desktop version. The partnership also brings a fun twist for Wordle and DoorDash enthusiasts: the Wordle of the day can be used as a discount code for DoorDash\u2019s subscription product, DashPass, valid until August 16. Despite fears that commercialization would tarnish Wordle\u2019s charm, player stats suggest otherwise. According to an Axios report, Wordle usage peaked last year but has remained strong, even after its acquisition by the Times. In fact, the report also states that around 35% of users who subscribe to the Times\u2019 gaming service do so because of Wordle, despite it being a free game. It\u2019s also noteworthy that DoorDash isn\u2019t the only one capitalizing on Wordle\u2019s popularity. Smart ring manufacturer Oura has also signed on, meaning that more ads are ready to be served to mobile web players. Unsurprisingly, not all Wordle fans are pleased with the recent changes. Reddit users have voiced their displeasure over the full-screen pop-up ads, particularly those who access Wordle via the website on Android. \u201cI could accept the small ads at the bottom of the Wordle puzzle, but this full-screen interstitial ad is too much. Boooo!\u201d said one disgruntled player. If you\u2019re an avid Wordle player be sure to swing by Dexerto\u2019s very own Wordle section.<\/p>\n","protected":false},"excerpt":{"rendered":"
Wordle players encounter new challenge as mobile ads from DoorDash appear The New York TimesWordle, the addictive word game The New York Times acquired in 2022, just got a sprinkle of capitalism with its first-ever mobile ads, courtesy of DoorDash. This move is part of the Times\u2019 strategy to monetize the viral sensation, especially for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-86456","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/86456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=86456"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/86456\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=86456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=86456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=86456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}